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Mike Henderson

Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital - 0 views

adage.com/...article

advertising buzz socialmedia

shared by Mike Henderson on 21 Jan 09 - Cached
  • is such an unusual magnet for consumer attention and recall that it is worth every penny.
  • Consumers want to see the ads; they're akin to entertainment.
  • In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.
  • Mike Henderson on 21 Jan 09
     
    On the surface this doesn't seem like social media. But the more we integrate with traditional media, in this case advertising, the more powerful both could become. Kinda like when Darth Vader struck down Obi Wan Kenobi.
Mike Henderson

Social Media FAQ #1: What if they leave negative comments on my site/blog/forum? - 0 views

www.web-strategist.com/...e-comments-on-my-siteblogforum

blogging socialmedia

shared by Mike Henderson on 20 Jun 08 - Cached
  • Well the truth of the matter is, they are going to leave negative comments about your company elsewhere on the web, there’s no way you’ll ever be able to stop this.
  • Being on home court gives you the ability to quickly find out issues, so why wait for them to bubble up elsewhere on the web, consider this a ‘free alerting system’ –embrace!
  • these are individuals that want you to improve your product, so embrace them,
  • ...2 more annotations...
  • acknowledging a problem to someone who complains is often the most important thing
  • It is also a way to identify those who care enough about the company to leave a comment and dialogue with these through other channels e.g. a phone call, an email, etc.
  • Mike Henderson on 20 Jun 08
     
    dealing with this issue right now...
Mike Henderson

Red Cross Reaches During Iowa Floods - 0 views

www.web-strategist.com/...oss-reaches-during-iowa-floods

socialmedia

shared by Mike Henderson on 16 Jun 08 - Cached
  • social media being used to make real differences in people’s lives, beyond branding and business
  • What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.
  • Mike Henderson on 16 Jun 08
     
    Interesting.
Mike Henderson

i am indisposed » Social Media Best Practices #6: Avoid being Twitterspam… - 0 views

www.iamindisposed.com/...ices-6-avoid-being-twitterspam

branding marketing socialmedia

shared by Mike Henderson on 16 Apr 08 - Cached
  • Mike Henderson on 16 Apr 08
     
    Some of my thoughts on brand promotion on Twitter...
  • Mike Henderson on 16 Apr 08
     
    What do you think? Am I off base on this one?
Mike Henderson

Notes: Snowboarding Meetup Details (Now with Free Stuff) - 0 views

gizmodo.com/...up-details-now-with-free-stuff

meetup skialpine snowboarding

shared by Mike Henderson on 25 Mar 08 - Cached
  • Mike Henderson on 25 Mar 08
     
    Pretty cool social media op. We're gonna make it kick ass!
Mike Henderson

Paul Gillin's Blog - Social Media and the Open Enterprise: The Future Will Be Twittered - 0 views

www.paulgillin.com/...future-will-be-twittered.html

marketing mobile socialmedia

shared by Mike Henderson on 22 Mar 08 - Cached
    • Mike Henderson
      Mike Henderson on 22 Mar 08
       
      I like his note about the future of mobile marketing. The future is on demand and hopefully you can interact more on your mobile, but hopefully we can keep control of it.
  • "Text this number now in order to receive a 20% discount."
  • Mike Henderson on 22 Mar 08
     
    Save Bookmark
  • Mike Henderson on 22 Mar 08
     
    Good article on twitter marketing and add hoc social networks.


Mike Henderson

Photos Videos Journals Friends and Fun - Buzznet - 0 views

www.buzznet.com/about

buzz socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
  • Buzznet distinguishes itself from traditional media sites and social networks that are focused on profile pages and communication tools by enabling Web users to program dynamic multimedia communities around the music and pop culture topics they are most passionate about.
  • Mike Henderson on 29 Feb 08
     
    About Buzz.

    Their model is a ted different from the standard social web app.

Mike Henderson

Ning Blog - What is a Platform? - 0 views

blog.ning.com/...what_is_a_platform.html

ning socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
  • It’s the software equivalent of Home Depot.
  • We wanted people to have the opportunity to create their own social networks and to make them whatever and whomever they wanted them to be. As a result, it didn’t make sense to build anything less than a platform.
  • MySpace is not a platform. MySpace doesn’t let you program it. MySpace doesn’t give you APIs.
  • ...1 more annotation...
  • When you create a social network on Ning, you can change every aspect of it all the way down to the code. In other words, it's programmable.
  • Mike Henderson on 29 Feb 08
     
    They say you can change it down to the code...
Mike Henderson

Facebook Strategy - Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

www.web-strategist.com/...facebook-strategy

marketing soclialmedia

shared by Mike Henderson on 20 Jun 08 - Cached
  • When it comes to social media, the mentality of short lived campaigns should go away.
  • this campaign let go to gain more.
  • The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.
  • Mike Henderson on 20 Jun 08
     
    This is almost exactly the way we approached the MNDD video thing.
Mike Henderson

Flickr: The Commons - 0 views

www.flickr.com/commons

government interaction photo socialmedia

shared by Mike Henderson on 13 Oct 08 - Cached
  • Mike Henderson on 13 Oct 08
     
    An interesting project to put the collective catagorizing power of the social web to work on information management.
Mike Henderson

Don Miller » Don Miller Bikes America for the Blood:Water Mission - 0 views

www.donaldmillerwords.com/ride

websites

shared by Mike Henderson on 09 Jun 08 - Cached
  • Mike Henderson on 09 Jun 08
     
    a good site with a gool way of displaying social media feeds and s nitfy animation.
Mike Henderson

Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

www.ragan.com/...dirmod.asp

socialmedia pr

shared by Mike Henderson on 05 Nov 09 - Cached
  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
  • ...3 more annotations...
  • “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
  • She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
  • We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
  • Mike Henderson on 05 Nov 09
     
    Article about social media and PR
Mike Henderson

Micro Persuasion: Five Digital Trends to Watch for 2009 - 0 views

www.micropersuasion.com/...-trends-to-watch-for-2009.html

soclialmedia pr

shared by Mike Henderson on 20 Feb 09 - Cached
  • Customer care and PR are blending as consumers use social media to demand service
  • The media is in a constant state of reinvention as it transitions from atoms to bits
  • Gorging on media is out. Selective ignorance and friends as filters are in
  • ...2 more annotations...
  • yet offer employers an effective and credible way to market in the downturn
  • Where push once ruled, it’s now equally important to create digital content that people discover through search
  • Mike Henderson on 20 Feb 09
     
    Good white paper. I haven't read it yet, but the bullet points are spot on.
Mike Henderson

Top Picks: Facebook Applications for Business Pages | Social Media Power - 0 views

www.socialmediapower.com/...pplications-for-business-pages

facebook

shared by Mike Henderson on 14 Jul 08 - Cached
  • Mike Henderson on 14 Jul 08
     
    looks like a good list of apps to use on a facebook page.
Mike Henderson

EDAWN facing new realities in social marketing campaign | www.rgj.com | Reno Gazette-Jo... - 0 views

www.rgj.com/...article

portfolio socialmedia

shared by Mike Henderson on 24 Jun 08 - Cached

  • It is also best to appeal to prospective candidates in their own language and in their preferred medium. In this case, it is the Internet.

Mike Henderson

Music Celebrities Pop Culture and Movies - Social Media Community - Buzznet - 0 views

www.buzznet.com

buzz socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
    • Mike Henderson
      Mike Henderson on 29 Feb 08
       
      What is the platform?
  • Mike Henderson on 29 Feb 08
     
    Cool platform, very user focuse. Pics and user interests are very up-front.
Mike Henderson

Pluck: Leaders in Social Media - 0 views

www.pluck.com

socialapps

shared by Mike Henderson on 23 Mar 08 - Cached
  • Mike Henderson on 23 Mar 08
     
    Save Bookmark
Mike Henderson

Ning - Create your own Social Networks! - 0 views

www.ning.com

ning socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
  • Mike Henderson on 29 Feb 08
     
    Lots of possibilities here.
Twelve Horses

Social Networking Wars // Current - 0 views

current.com/...8913552_social_networking_wars

networking socialmedia

shared by Twelve Horses on 30 Apr 08 - Cached
  • Twelve Horses on 30 Apr 08
     
    This is pretty funny.
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