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Jill Walker Rettberg

Richard Dawkins: "Memes, The New Replicators'' (chapter 11 of The Selfish Gene) - 0 views

  • qualities that make for high survival value among memes.  But in general they must be the same as those discussed for the replicators of Chapter 2: longevity, fecundity, and copying-fidelity
    • Jill Walker Rettberg
       
      Qualities that make for high survival value among memes: - longevity - fecundity - copying-fidelity (Same as for genes)
  • copying-fidelity.  Here I must admit that I am on shaky ground
  • It looks as though meme transmission is subject to continuous mutation, and also to blending. 
  • ...3 more annotations...
  • An `idea-meme' might be defined as an entity that is capable of being transmitted from one brain to another.
  • The human brain, and the body that it controls, cannot do more than one or a few things at once.  If a meme is to dominate the attention of a human brain, it must do so at the expense of `rival' memes. 
  • I have been dissatisfied with explanations that my fellow-enthousiasts have offered for human behaviour.  They have tried to look for `biological advantages' in various attributes of human civilization
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    This is the article that introduces the concept "meme", and required reading for Thursday's Remix Culture class.
Elisabeth Nesheim

Confessions of an Aca/Fan: Archives: If It Doesn't Spread, It's Dead (Part One): Media ... - 0 views

  • not passed on entirely 'intact'
    • Elisabeth Nesheim
       
      Here again Dawkins talk about memes not being high-fidelity replicators and that they "mutate", and it is not what is difference between mutations that represent the meme, rather the element that all mutations contain
  • how to throw the pot rather than the pot itself
    • Elisabeth Nesheim
       
      Maybe it is not about throwing the pot away, but changing the old pot with on that is easier to throw.  That the original meme is differentiated to such an extent that it has given rise to new memes, that still is part of the same meme-cluster
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