MyEdu & KnowU - Two Approaches to Social Media in Higher Ed - 0 views
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George Mehaffy on 31 Jan 12"MyEdu & KnowU - Two Approaches to Social Media in Higher Ed Keith Hampson Higher education is trying hard to find the best ways to integrate social media into its practices. They've approached it from a number of angles: marketing, community building, student support, and instruction. Instigators behind the efforts include software vendors looking to build the next edu social platform, colleges, individual educators, and on less formal basis, the students themselves. As of late 2011, there are very few scalable, institution-wide initiatives - but a great deal of isolated experimentation by innovators. The opportunities seem endless, but higher education management professionals are on the lookout for the right approach to make social media work for them today. Not all areas of higher ed will be equally well-suited to the opportunities that social media presents. Of all of the possibilities, integrating social media and instruction may be the most difficult, for example - due to the conflicting properties of social media and higher ed. While social media is particularly well-suited to facilitating open-ended exchanges between people - with no clear or prescribed beginning and end - higher education has clear boundaries (e.g. course duration) and largely predetermined objectives (e.g. syllabi). Social media is user-generated and leaderless. Higher education is top-down and instructor-directed. Social media thrives when there are thousands, if not millions, of users. High volume provides online communities with enough activity and content to ensure that each user finds what and who they want with sufficient frequency. (Although Twitter and Linked In have over 100 million users, only a fraction of the users are of significance to any one user.) On the other hand, higher education instruction typically restricts participation to a single class (e.g. 100 students). This is not to say that higher education won't find ways to use social media for instructi