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"February 6, 2011 Fast-Growing U. of Phoenix Calculates a More Careful Course By Goldie Blumenstyk In the fall of 2009, after closing the books on yet another banner year of enrollment growth, and with its parent company's stock climbing toward a five-year high of $90 per share, the University of Phoenix began to question fundamental pieces of the very formula that had fueled its years of success. Even as its executives celebrated, recalls one, they were uneasy. A feeling was building "in the pit of everyone's stomach: That felt too good." From that "moment of truth," as that executive, Robert W. Wrubel now describes it, Phoenix quietly began what it calls a major change of direction. Out of the public eye, North America's largest private university not only put in motion an overhaul of what had come to be seen as its grow-at-any-cost admissions practices. It also ended a compensation schedule tied to enrollment, began a required orientation program for inexperienced students, and instituted a host of other reforms in marketing and nearly every other important facet of this 438,000-student institution. The moves, orchestrated from its headquarters here, and from corporate outposts like San Francisco, where the university has assembled a team of Silicon Valley veterans and computer scientists to create a cutting-edge electronic course platform, are part of a top-down campaign led by a team of a half-dozen executives, all of whom have joined its $5-billion parent company within the past four years. excited about an education. "We are investing in academics like no other higher-education company can do," says Joseph L. D'Amico, who as president of Apollo Group Inc. oversees the campaign it calls "Reinventing education, again." The goal, he says, "is to take our business to a new level." Last month Apollo provided The Chronicle a behind-the-scenes (but by no means unfettered) look at some of the new recruiting techniques, educational moves, and marketing tactics

"Peer Review by Twitter As social media tools are increasingly used to respond to scientific papers published in peer-reviewed journals, many researchers are frustrated, according to an article in Nature. "Papers are increasingly being taken apart in blogs, on Twitter and on other social media within hours rather than years, and in public, rather than at small conferences or in private conversation," the article says. It goes on to quote many others who say that speedy response (even if of varying reliability) is actually a huge improvement over a system of waiting a long time for criticism of published articles."

"Public Holds Mixed Views of Higher Ed A majority of Americans (57 percent) believe that the higher education system in the country fails to provide students with good value for the money they and their families spend, according to a survey released Sunday by the Pew Research Center. Three-quarters of those polled said that college is too expensive for most Americans. But among Americans who are college graduates, 86 percent said that college had been a good investment for them personally. Pew also released a survey, in conjunction with The Chronicle of Higher Education, of college presidents. (Inside Higher Ed released a survey of college presidents in March.) The Pew survey is the latest to find public ambivalence about higher education -- with majorities seeing the importance of a college education, but much skepticism about college pricing and access. A survey by Public Agenda and the National Center for Public Policy and Higher Education last year found that a majority of Americans believe that colleges mainly care about their own bottom lines instead of making sure that students have a good educational experience. But the survey also found that a majority of Americans believe a college education is essential for success."

"College Students Lead in Internet Use and Tech Gadgets, Study Finds July 19, 2011, 12:39 pm By Jie Jenny Zou A study by the Pew Research Center's Internet & American Life Project confirms the idea that young adults-particularly undergraduate and graduate students-are more likely to use the Internet and own tech devices than is the rest of the general population. But nonstudents ages 18 to 24 were more active on social networks than were college students, sending more updates to Facebook and Twitter. The study was compiled using data collected from the Pew Internet Project surveys throughout 2010, and it featured a sample size of nearly 10,000 respondents. Regardless of educational background, young adults ages 18 to 24 were generally much more likely to be Internet users, to engage in social media, and to own Web-enabled devices like laptops and smartphones. Undergraduate and graduate students were the most likely to have speedy Internet connections, with 93 percent to 95 percent citing home access to broadband. Community-college students showed a slight edge in mobile Internet use over undergraduates and graduate students, which Aaron W. Smith, a Pew senior research specialist who compiled the study, attributed to a trend among lower socioeconomic groups to use mobile phones as their primary mode of Internet access, a finding of a previous Pew report. The researchers were surprised by how ubiquitous the Internet has become for young people, said Mr. Smith. Nearly 100 percent of college students and 92 percent of nonstudents in the 18-24 age range were Internet users. By comparison, only 75 percent of adults nationally report using the Internet."