CommonFloor's brand new initiative, CommonFloor RightStep got great media coverage for their very first seminar on 'Forming an Efficient Association and Waste Management' that took place on India's 64th Republic Day, at Global Incubation services (behind Leela Palace). CommonFloor RightStep is an initiative to bring together resident bodies, civic authorities and experts to throw light on and educate people on forming and managing an efficient association. The very first seminar had experts talking about the legal aspect of forming and running a successful association apart from waste segregation at source, waste management, sewage treatment plant, etc. The entire event went off successfully and got media presence in some of the country's biggest periodicals apart from the coverage in some of the popular vernacular newspapers.
The real estate market in India is still reeling under the pressure of sluggish sales and low demand. As developers are finding it increasingly difficult to boost sale of houses, they are resorting to innovative marketing techniques to woo the home buyers.The property market in India is still subdued and effective marketing techniques are being sought after by the developers in recent times.