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trehbein

Peace River Coal | Business Principles - 0 views

peacerivercoal.com/business-principles.html

shared by trehbein on 07 Mar 11 - No Cached
  • Being a good corporate citizen is, by definition, a good employer. We support fair labour practices and promote workplace safety and equality in our operations. We acknowledge the importance of conscientious environmental stewardship and actively seek to minimize the impact of our operations while providing a positive legacy for future generations. 
    • trehbein
      trehbein on 07 Mar 11
       
      Definition: Here, what it means to be a 'good corporate citizen' is shown by following up with an explanatory paragraph.
  • At Peace River Coal, Good Citizenship business principles guide our decisions and actions. We adhere to consistently high standards of business integrity and ethics.
    • trehbein
      trehbein on 07 Mar 11
       
      Use of style, tone and voice: This, as well as other lines of text on the website, show overtones of pride and confidence. This, in turn, instills these feelings in the reader. (IE: If the company is confident in their abilities, the reader should be, too!)
sarah omens

CIM - 1 views

www.cimweb.com

shared by sarah omens on 24 Feb 11 - Cached
  • One of Canada’s Best Workplaces    |    CIM wins 50 Best Managed Companies for 10th Consecutive Year    |    CIM partners with INQ!    |    Mike Britton appointed new President, CIM North America    |    
  • > GREAT CAREERS HERE
    • sarah omens
      sarah omens on 11 Mar 11
       
      i dont like how they hide the great careers here. i took me a while to figure out how to find their job posting and other stuff.
  • sarah omens on 24 Feb 11
     
    my english rhets work
  • sarah omens on 24 Feb 11
     
    i like this website because it not boring at all. its very colorfull and it has the screen changing constantly
Japjot Singh

Support JIBC | Justice Institute of British Columbia - 0 views

www.jibc.ca/support-jibc

shared by Japjot Singh on 09 Mar 11 - No Cached
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      A very strong focus on the images that brings up the website very nicely.
Amy Simcox

Why Buy Organic, Organic farming methods improve soil health and prevent erosion - This... - 3 views

www.thistlefarm.com/whyorganic.htm

website assignment

shared by Amy Simcox on 08 Mar 11 - No Cached
    • Amy Simcox
      Amy Simcox on 08 Mar 11
       
      This border is not linear or hard... it has kind of an organic shape (No punn intended). It looks like a cornucopia. Also, the fuzzy edges makes it feel like the fruit and veggies have a halo. They look nummy.
  • The average child receives 4-5 times more exposure than an adult to at least eight widely used cancer-causing pesticides in food.
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      I have gone through the text and highlighted blue the points that I find appeal to my emotion in a negative manner (fear, anger or unhappiness). These points use pathos by appealing to negative emotions regarding any product that is not deemed organic.
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      This is also the beginning of a number of facts that they use to back up some of their claims. I wish they had included references for some of these facts. It would provide more umph for their argument
    • J.Randolph Radney
      J.Randolph Radney on 09 Mar 11
       
      Do you mean 'more credibility'?
  • Organic farming methods improve soil health and prevent erosion. They aim to maintain long-term soil fertility, increased soil biological activity and ensure effective pest management
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      I have gone through and highlighted all the points that appeal to my happy emotions. I notice that there are more scary blue text than happy green text on the page.
  • ...5 more annotations...
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      I'm not sure what they plan to do with this large empty space on the side... it seems unsettling in the design of the web page.
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      I was wondering why the authors chose purple for their background. It doesn't seem very much like a back to earth kind of color. After doing a little research on the color purple it makes a little sense. Purple is associated with good judgement, peace of mind and people seeking spiritual fullfilment. Also, it has been associated with magic, mystery and royalty. I'm not certain but I would think people willing to pay extra for organic food would be trying to make a good judgement and spiritula fullfillment maybe?
  • In addition, irrigating large tracts of land is increasing soil salinity resulting in the decommissioning of farm land worldwide
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      This is actually true. I didn't know until recently that overhead watering can increase salinity in soil. This happens because small particles in the water, such as salt, are concentrated when the water evaporates before it seeps into the ground. Again, I wish they had cited this fact.
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      Their question is short and sweet and right up front for the reader to see immediately. I think that was well done.
    • Amy Simcox
      Amy Simcox on 09 Mar 11
       
      They have drawn attention to their main points nicely by making them bold and a larger font.
hyram swenson

Income Tax Consultants | File Taxes | Tax Returns - H&R Block - 1 views

www.hrblock.ca/...instant_cash.asp

shared by hyram swenson on 08 Mar 11 - No Cached
    • hyram swenson
      hyram swenson on 08 Mar 11
       
      pictures on the site are of happy successful looking folks. People tend to associate themselves in this positive light while on the website.
  • If you qualify for Instant Cash Back, we'll give you 85 percent of the first $300 of your income tax refund and 95 percent of the rest. For example, if you have a $600 refund, the amount you'll receive from H&R Block is $540**. The $60 fee covers the entire cost of the Instant Cash Back service, including tax preparation.
    • hyram swenson
      hyram swenson on 08 Mar 11
       
      Its nice that they provide this upfront cost information and this honestly goes a long way to persuading me to try the service.
  • Walk in with your taxes and walk out with your money
    • hyram swenson
      hyram swenson on 08 Mar 11
       
      This is the tag line for the company. or at least it is a very memorable bit of text!
Stewart Matthews

Canada Banking, Investing, and Insurance - RBC - 0 views

www.rbc.com/canada.html

shared by Stewart Matthews on 13 Mar 11 - Cached
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      Shows pathos, Canada is known as being very open to immagrants, and this show that RBC welcomes it as well.
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      This shows logos, the statistics are there that online banking fraud is a growing problem, and RBC is giving you the tools you need to minimize your risk.
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      Example of pathos, basically showing off their accomplishments and donations. Could possibly make someone wnat to switch from their current bank.
  • ...8 more annotations...
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      Another appeal to pathos, showing how quick and easy it is to get banking advice, making your online experience that much easier.
  • Learn More Corporate Profile Corporate Governance History Voluntary Codes & Public Commitments News & Information Investor Relations Media Newsroom Economics Publications RBC and... Newcomers to Canada Corporate Responsibility Donations Sponsorships The Environment Diversity How to... Contact us Make a Complaint Become an Employee Become a Vendor
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      Very easy to use options at the bottom, clear and easy to understand. Makes the things that the average person might be looking for easy to access.
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      Keeps you up to date on the newest developments with RBC.
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      Example of pathos, appealing to everyone's need for a sence of security.
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      If you are a current customer, they make signing in to the website quick adn easy. If not, the first thing you would see would be the "enroll now" button.
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      Shows a happy young couple, possibly trying to attract young newly married or soon to be married couples to put their money in RBC.
    • Stewart Matthews
      Stewart Matthews on 13 Mar 11
       
      The whole main page is kept very simple, requiring the reader to click around on what they want without having to read anything that is not crucial to them.
Taylor Neumann

Cruises, Cruise Ship Deals, Travel Cruises - Holland America Line - 0 views

www.hollandamerica.com/...Main.action

Rhetorical cruise travel America ship Holland alaska

shared by Taylor Neumann on 09 Mar 11 - Cached
  •   var popupReady = false; function isPopupReady() { return !(popupReady == null || !popupReady); } window.addEvent('domready', function() { var thisPageSearch = location.search; var searchCheck = thisPageSearch.contains('?'); if(searchCheck) { var thisPageQuery = thisPageSearch+'&message=loginOverlay'; var currentPageLogin = 'https://'+location.hostname+location.pathname+thisPageQuery; $ES('.login').setProperty('href',currentPageLogin); var thisPageExQuery = thisPageSearch+'&message=loginOverlayOverEx'; var currentPageExLogin = 'https://'+location.hostname+location.pathname+thisPageExQuery; $ES('.loginEx').setProperty('href',currentPageExLogin); } else if (!searchCheck) { var thisPageQuery = thisPageSearch+'?message=loginOverlay'; var currentPageLogin = 'https://'+location.hostname+location.pathname+thisPageQuery; $ES('.login').setProperty('href',currentPageLogin); } popupReady = true; }); My Account - Login  |  Register
    • Taylor Neumann
      Taylor Neumann on 09 Mar 11
       
      Lot's of contact information, from online chat or call or even contact us. Customer Service is button is right there.
    • Taylor Neumann
      Taylor Neumann on 09 Mar 11
       
      The website is blue, but the cruise planner is orange.
  • ...10 more annotations...
  • Call your travel professional or 1-877-932-4259
  • CRUISE RESOURCES NEW Le Cirque at the Pinnacle Grill Announcing the Culinary Council Nieuw Amsterdam Dedication Find Shore Excursions Mariner Society Rewards Program Signature of Excellence Continues About Fuel Supplements Awards & Accolades Holland America Line Shop Travel Advisories
  • explore, cruise, travel Virtual Tours & Videos    Visit Blog | Community    Find Shore Excursions
    • Taylor Neumann
      Taylor Neumann on 09 Mar 11
       
      Lots of resources of to help you understand their ships or what they are about.
  • FOR BOOKED GUESTS Check-in Online Cruising FAQs About Shore Excursions Book Onboard Gifts Passports About Fuel Supplements Find Shore Excursions Cancellation Protection Plans
  • GENERAL INFORMATION Booking Options Mariner Society About Us Our Mission & Values Sustainability Accessible Cruising Charters & Incentives Careers Site Map
    • Taylor Neumann
      Taylor Neumann on 09 Mar 11
       
      Personal stuff for their guests.
    • Taylor Neumann
      Taylor Neumann on 09 Mar 11
       
      They placed the General Information here, since I think they wanted to promote about their cruises. Learn about that first then deal with later attitude.
    • Taylor Neumann
      Taylor Neumann on 09 Mar 11
       
      Promotions of new things or contests.
  • SPECIAL OFFERS & PROMOTIONS       Sign up for Cruise Specials Enter to Win a Cruise Transatlantic Writing Contest Holland America Line Rewards Visa© Card
  • Taylor Neumann on 09 Mar 11
     
    Rhetorical Assignment.
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

www.greenpeace.org/...intro

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
J.Randolph Radney

Friends of Nemaiah Valley - 0 views

www.fonv.ca

shared by J.Randolph Radney on 05 Jul 11 - Cached
    • J.Randolph Radney
      J.Randolph Radney on 05 Jul 11
       
      Normally this picture would be too large for a website, but in this case, it seems to work, since the picture shown is the very area the group is advocating for.
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