"FCVs are currently more expensive than conventional vehicles and hybrids. Manufacturers must bring down production costs, especially the costs of the fuel cell stack and hydrogen storage, to compete with conventional technologies."

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" 13kW PEM fuel cell (Photo: Ballard Power Systems, Inc.) The process is essentially the reverse of the electrolytic method of splitting water into hydrogen and oxygen. In the fuel cell, the cathode terminal is positively charged and the anode terminal is negatively charged. These electrodes are separated by a membrane. Hydrogen gas is converted into electrons and protons (positive hydrogen ions) at the anode. The protons pass through the membrane to the cathode, leaving behind negatively charged electrons. This creates a flow of direct current electricity between the terminals when connected with an external circuit. This current can power an electric motor placed in this circuit. The hydrogen ions, electrons, and oxygen combine at the cathode to form water, the only byproduct of the process"

"A fuel cell is a device that converts the chemical energy from a fuel into electricity through a chemical reaction with oxygen or another oxidizing agent.[1] Hydrogen is the most common fuel, but hydrocarbons such as natural gas and alcohols like methanol are sometimes used. Fuel cells are different from batteries in that they require a constant source of fuel and oxygen to run, but they can produce electricity continually for as long as these inputs are supplied."