"Hayworth has spent much of the past few years in a windowless room carving brains into very thin slices. He is by all accounts a curious man, known for casually saying things like, "The human race is on a beeline to mind uploading: We will preserve a brain, slice it up, simulate it on a computer, and hook it up to a robot body." He wants that brain to be his brain. He wants his 100 billion neurons and more than 100 trillion synapses to be encased in a block of transparent, amber-colored resin-before he dies of natural causes."
We found voxels in the anterior Insula and adjacent frontal operculum to be involved in all three modalities of disgust, suggesting that simulation in the context of social perception and mental imagery of disgust share a common neural substrates. Using effective connectivity, this shared region however was found to be embedded in distinct functional circuits during the three modalities, suggesting why observing, imagining and experiencing an emotion feels so different.
What I find fascinating is that no matter how obvious the answer seems, our tendency toward the fundamental attribution error makes us lean toward blaming the people and their character flaws rather than the situation.