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Listen up, Facebook and Twitter groupies: how easily can social pressure affect your memory? Very easily, researchers at the Weizmann Institute and University College London have proved, and they think they even know what part of the brain is responsible. The participants conformed to the group on these "planted" responses, giving incorrect answers nearly 70% of the time. Volunteers watched a documentary film in small groups. Three days later, they returned to the lab individually to take a memory test, answering questions about the film. They were also asked how confident they were in their answers. They were later invited back to the lab to retake the test. This time, the subjects were also given supposed answers of the others in their film-viewing group (along with social-media-style photos) while being scanned in a functional MRI (fMRI) that revealed their brain activity. Is most of what you know false? Planted among these were false answers to questions the volunteers had previously answered correctly and confidently. The participants conformed to the group on these "planted" responses, giving incorrect answers nearly 70% of the time. To determine if their memory of the film had actually undergone a change, the researchers invited the subjects back to the lab later to take the memory test once again, telling them that the answers they had previously been fed were not those of their fellow film watchers, but random computer generations. Some of the responses reverted back to the original, correct ones, but get this: despite finding out the scientists messed with their minds, close to half of their responses remained erroneous, implying that the subjects were relying on false memories implanted in the earlier session. An analysis of the fMRI data showed a strong co-activation and connectivity between two brain areas: the hippocampus and the amygdala. Social reinforcement could act on the amygdala to persuade our brains to replace a strong memory wi

Three experiments examined whether or not fixation effects occur in brainstorming as a function of receiving ideas from others. Exchanging ideas in a group reduced the number of domains of ideas that were explored by participants. Additionally, ideas given by brainstormers conformed to ideas suggested by other participants. Temporal analyses showed how the quantity, variety and novelty of ideas fluctuate over the course of a brainstorming session. Taking a break modulated the natural decline over time in the quantity and variety of ideas. Although fixation was observed in brainstorming in terms of conformity and restriction of the breadth of ideas, it did not influence the number of ideas generated in these experiments.

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"Here's a concise guide, based on decades of personal observation (IOW, mostly staring into my own head), on how to survive first contact with an INTJ. Not all INTJs will fully conform to (or even agree with) all these points… there's a wide spectrum of variation out there. For instance, there is a rumour going round that some INTJs are less sarcastic than others. So don't take this list too seriously (INTJs, after all, tend to take things seriously). On the other hand, ignore it at your own peril "

In what may feel like a flashback to the porn wars of the '60s, a new study investigates the link between a country's relative gender equality and the degree of female "empowerment" in the X-rated entertainment it consumes. Researchers at the University of Hawaii focused on three countries in particular: Norway, the United States and Japan, which are respectively ranked 1st, 15th and (yikes) 54th on the United Nations' Gender Empowerment Measure (GEM). To simplify their analysis, their library of smut was limited to explicit photographs of women "from mainstream pornographic magazines and Internet websites, as well as from the portfolios of the most popular porn stars from each nation." Then they set out to evaluate each image on both a disempowerment and an empowerment scale, using respective measures like whether the woman is "bound and dominated" by "leashes, collars, gags, or handcuffs" or "whether she has a natural looking body." Their hypothesis was that societies with greater gender equity will consume pornography that has more representations of "empowered women" and less of "disempowered women." It turned out the former was true, but, contradictory as it may sound, the latter was not. "While Norwegian pornography offers a wider variety of body types -- conforming less to a societal ideal that is disempowering to the average woman -- there are still many images that do not promote a healthy respect for women," the researchers explain. In other words, Norwegian porn showed more signs of female empowerment, but X-rated images in all three countries equally depicted women in demeaning positions and scenarios. This, the researchers surmise, "suggests that empowerment and disempowerment within pornography are potentially different constructs." So, gender equality is accompanied by sexual interest in a broader range of beauty types but not a decrease in porn's infantilization of females, use of dominating fetish gear on women or any of the other characteristics th