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Allan Gyorke

ODH Update - Announcing 32 New Start-Up Grant Awards (July 2011) - 1 views

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    "Museum of the City of New York -- New York, NY HD 51480, Improving Digital Record Annotation Capabilities with Open sourced Ontologies and Crowd sourced Workers Lacy Schutz, Project Director Outright: $50,000 To support: The development of methods and tools to facilitate the description of digitized primary sources by combining "crowdsourcing" tactics with linked open data and semantic Web technologies."
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    Interesting list of grant awards in the humanities. The quoted one above jumped out at me, but there are plenty of other good ideas in there. I'd be interested to see what others think.
Cole Camplese

Free Online Class Shakes Up Photo Education | Raw File - 4 views

  • “The key thing is to use existing architecture where possible. Institutions develop institutionalized approaches. Like locking themselves into inefficient, inappropriate and expensive software systems,” says Worth “Twitter granted me access to the discourses that I wanted to listen to, learn from, and engage with.”
    • Cole Camplese
       
      This is the money quote and one to think about as we adopt various technologies for teaching and learning.
  • “That ideological program is pushing an out-moded model of learning, where more time in the classroom listening to a teacher’s broadcast is the goal. Thinking creatively about teaching demands an emphasis on engagement. Leveraging social media technologies to extend learning beyond the classroom is central to engagement.”
  • The classes are centered around experimentation with – and use of – social media tools, because Worth believes them essential to his students’ future career. In the internet age, the photographer is not only a producer, they are also distributor and publisher. Getting the University to adopt services like Flickr, Soundcloud, Audioboo, Twitter and Google Docs was essential to eliminate any barriers to entry, but it was a difficult battle to wage.
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  • Worth uses Twitter as “a listening device” and a means “to tune the network.”
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    A lot to think about here - How the practice of so many disciplines are changing due to changes in media How open Education doesn't just mean some pages put up on the web - Actually open people, not just open content. How the existing communications systems out there are the fertile ground that communities of practice sprout from, not institutional management systems. The future will be found at the confluence of these trends.
Cole Camplese

Virtual and Artificial, but 58,000 Want Course - NYTimes.com - 1 views

  • A free online course at Stanford University on artificial intelligence, to be taught this fall by two leading experts from Silicon Valley, has attracted more than 58,000 students around the globe — a class nearly four times the size of Stanford’s entire student body.
  • The three online courses, which will employ both streaming Internet video and interactive technologies for quizzes and grading, have in the past been taught to smaller groups of Stanford students in campus lecture halls. Last year, for example, Introduction to Artificial Intelligence drew 177 students.
  • How will the artificial intelligence instructors grade 58,000 students? The scientists said they would make extensive use of technology. “We have a system running on the Amazon cloud, so we think it will hold up,” Dr. Norvig said.
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  • Dr. Widom said that having Stanford courses freely available could both assist and compete with other colleges and universities. A small college might not have the faculty members to offer a particular course, but could supplement its offerings with the Stanford lectures.
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    Amazing trend happening with open and online courses. This is the second one of these I have heard about in a week. Maybe we need to try something similar with CI597?
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    good discussion about this course from CS faculty. they bring up some excellent points and have a healthy skepticism about the project: http://computinged.wordpress.com/2011/08/18/stanford-on-line-ai-course-draws-58000-but-is-it-real/
gary chinn

PR-USA.net - Flat World Knowledge Puts Faculty in Control With "Make It Your Own" Textb... - 0 views

  • Flat World Knowledge, the largest publisher of free and open college textbooks for students worldwide, today announced the release of a new platform called MIYO (Make It Your Own) (http://www.flatworldknowledge.com/miyo). The fully-automated system gives professors greater control over textbook content, and the ability, with one click, to make their modified book available to students free online or in multiple, low-cost digital and print formats.
  • The new system uses familiar drag-and-drop and click features that allow instructors to easily move or delete chapters and sections; upload Word and PDF documents; add notes and exercises; insert video and hyperlinks; edit sentences; and incorporate other content that is free to reuse under a Creative Commons open license.
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    story about release of new platform from one of david wiley's projects.
Cole Camplese

10 Ways Open CourseWare Has Freed Education | MindShift - 1 views

  • The decision by the MIT faculty in 2001 to allow anyone to use their course content was a seminal move,  one that had a profound effect on democratizing education.
  • ALLOWING CUSTOMIZATION. MIT OCW is licensed under a Creative Commons Attribution-Share Alike-Non-Commercial License. That means that teachers and learners are able to share and remix the content that’s available.
  • ENCOURAGING SHARING. Do educators have an ethical responsibility to share? Open CourseWare reminds us that a large part of our role as educators is to share knowledge, and we should work to remove the barriers that make that possible.
bartmon

A 'Moneyball' Approach to College - Technology - The Chronicle of Higher Education - 2 views

shared by bartmon on 13 Dec 11 - No Cached
  • Think of it as higher education meets Moneyball.
  • Today, half of students quit college before earning a credential. Proponents feel that making better use of data to inform decisions, known as "analytics," can help solve that problem while also improving teaching.
  • In April, Austin Peay debuted software that recommends courses based on a student's major, academic record, and how similar students fared in that class.
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  • One analytics tactic—monitoring student clicks in course-management systems—especially worries critics like Gardner Campbell, director of professional development and innovative initiatives at Virginia Tech. He sees these systems as sterile environments where students respond to instructor prompts rather than express creativity. Analytics projects that focus on such systems threaten to damage colleges much like high-stakes standardized testing harmed elementary and secondary schools, he argues.
  • Mr. Mazur argues that his new software solves at least three problems. One, it selects student discussion groups. Two, it helps instructors manage the pace of classes by automatically figuring out how long to leave questions open so the vast majority of students will have enough time. And three, it pushes beyond the multiple-choice problems typically used with clickers, inviting students to submit open-ended responses, like sketching a function with a mouse or with their finger on the screen of an iPad. "This is grounded on pedagogy; it's not just the technology," says Mr. Mazur, a gadget skeptic who feels technology has done "incredibly little to improve education."
  • By the eighth day of class, Rio Salado College predicts with 70-percent accuracy whether a student will score a C or better in a course.
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    Great article on Learning Analytics. I respectfully disagree with Gardner Campbell's quote, but I do see where he's coming from and that is something that universities need to be careful of.
Allan Gyorke

Social Ratings in Movable Type - 3 views

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    Digg-like plugin for MovableType that we may want to investigate. A social rating component for MovableType would open some possibilities within a class blog environment.
Cole Camplese

Is lecture capture the worst educational technology? | Mark Smithers - 32 views

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    Should we be investing in a University wide initiative?
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    This is a pretty standard critique. Reasons for lecture capture from my readings on class podcasts: Accessibility (physical, sensory, and learning disability), time shifting (TiVo), exam review, increased student satisfaction, ESL students, hybrid learning, and student feedback (on presentations). I could probably list several more. Smithers doesn't really address these kinds of uses. He also mentions that preparing short videos to augment classroom materials is a worthwhile effort, and we'd get desktop capture along with the system that we'd purchase.
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    When I first started thinking about lecture capture, what this article is saying pretty much summed up my position. Lectures represent poor instruction, and all lecture capture does is perpetuate that. I've come to have a more nuanced perspective on this issue than this author seems to have. First, there are certain realities we have to deal with. Large-enrollment courses and large lecture halls aren't going away anytime soon. In fact, they're only going to get more common as higher educational institutions try to operate more efficiently. Given this, as educational technologists, we need to look into technologies which provide the best teaching and learning experience with this contraint. Clickers are a good example of encouraging student engagement in large lecture halls. Lecture capture can improve this situation in a number of ways. If a student falls behind and is not able to ask questions due to the sheer size of a section, they can review the lecture later and engage with peers using the collaboration features of most lecture capture systems. Faculty can use lecture capture to create supplementary materials to supplement their instruction and minimize rote lecture, which may open an opportunity for incorporating critical dialogue in class. There are many other ways to use lecture capture to address the difficult teaching challenge of large lectures. Second, one situation that came up numerous times in my focus groups was that lecture captures helped students particularly in courses where the content was particularly challenging or informationally dense. No matter how good an instructor is, there are times that information presented in a lecture needs to be reviewed, and the presence of a lecture capture system provides that capability. Good systems, like the ones we're looking at, capture multiple sources like slides and document cameras, do OCR to make content searchable, etc., so review is a fairly rich experience.
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    (continued.. Diigo cut off my comment) Third, another affordance good lecture capture systems offer is collaboration. Reviewing a lecture capture is not a one-way consumption of a capture, but rather a place for contextual discussion of course materials with peers, or a place for students to ask targeted questions regarding a particularly difficult section of a lecture. Given that this discussion is contextual, it's often far more useful than an LMS discussion area. Finally, this technology aids teaching by offering instructors the ability to more easily see where students are having problems (via observing what sections they are reviewing the most or where they have the most questions) so they can address this in class. There's more value in lecture capture beyond what I've suggested here, such as in supporting distance or hybrid instruction (another growing need at this institution). Perhaps the problem is in the name 'lecture capture', as this doesn't really encapsulate much of what I just described. And there's definitely a faculty training need created here, in order to help develop pedagogies to properly leverage this technology and not just perpetuate bad teaching. But I think that's the case with any technologies we introduce. In short, this article provides a very one-dimensional view of lecture capture, and is probably based on observations of a small handful of poor uses. I think we can do better, and I am much more hopeful about this technology.
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    I think the original author would argue that the points you bring up would be better suited by series of short desktop recordings. It is a better way to present informationally dense materials. Students can collaborate around the desktop recording as much as a recorded lecture, and analytics on desktop recordings can reveal areas where students are struggling just as well as a recorded lecture. To the first point of classrooms getting larger - maybe it is incumbent on ed technologists to find ways to increase efficiency in ways other than increasing capacity of lecture halls - like allowing faculty to present content from their desktop via the web and rethinking the assumptions of getting everyone together in a large room. I certainly don't have all the answers or all the information, but just a little advocating for the devil.
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    That's a good point, Brad. You're right that desktop capture applications can do some of what systems like Echo360 can do. Something like Camtasia Relay is a good example of a desktop capture app that publishes into a centralized system, which could then integrate into an LMS, blogs, or whatever. I would say that Echo360's personal capture solution might be able to produce a more rich capture of multiple sources, and has some other collaboration and analytics features that Camtasia doesn't (can you tell I've been evaluating these tools for the last two months?). But still, you might say Echo360 is overkill if primarily what you want to do is desktop recording. I'm not convinced that that's all faculty will want to do, or if that's the right approach pedagogically speaking. But I guess that's why we need to pilot this stuff. I agree that packing students into larger and larger classroom isn't the right answer being more efficient. To some extent it's inevitable though, at least until more modern pedagogies that include active and social learning become more mainstream, and there's proven technology to support that on a large scale. Maybe lecture capture is just an interim step towards that model. I'm not sure..
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    this is a highly relevant article for me. by way of background, my director & I have been making the rounds to faculty meetings for the departments in our college (there are 13 in total) to talk about our center and what we do. one of the first comments/questions we get has something to do with lecture capture as a proposed "online course" model. for myriad reasons, I am against the notion that lecture capture can represent the foundation of a high-quality online learning experience. and, in fact, I am positive that the reason it comes up so often is that it is far and away the lowest burden on faculty in terms of effort: no course redesign; no reconsideration of teaching approaches; no change in anything, really, just record an already-ongoing in class presentation and stream it. I think it's lazy work and leads to a subpar instructional experience. that said, I have no issue with it at all as an ancillary resource for a res class. in fact, the content covered in many of our classes would benefit from allowing students to go back and review example problems, equations, in-class demos, etc.
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    At the ELI meeting, I went to an excellent session by some folks at George Washington University where they're using lecture capture as the primary delivery platform for a distance education program. According to them, it works very well and both on-campus and on-line students are happy with the program. My notes are here: http://www.personal.psu.edu/asg102/blogs/portfolio/2011/02/echo-360-at-george-washington.html
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    Lecture capture is just a technology. It can be used poorly (using it to re-broadcast bad teaching) or it can be used well (to prompt students and facilitate in-class discussion). The important thing is to understand its affordances and apply sound instructional design to its use. Again, I think people get hung up on the term "lecture capture" and miss all the other compelling uses of the technology. It take your point though, Gary, and there is a chance that these systems will encourage people to be lazy and call it innovative teaching practice anyway. But isn't that true with any technology?
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    good points, chris. again, my issue is with lecture capture as the foundation (ie primary content delivery approach) of a completely online course. as a way to making materials available outside of a residential course, I think lecture capture has clear application. we've also been working on "classroom flip" models for years in our college, which provide students with recorded lectures in preparation for in-class meetings. our architectural engineering department has done a good deal of these over the years and refined his process. so there is clear value to providing recordings of lectures. my criticisms are in the specific context of online instruction. we're incorporating lots of screencasts and other shorter video clips into courses currently under development, and have been doing so since I joined the center three years ago. but in terms of effective content delivery in an online environment, 50-minute captured lectures are a poor approach; if folks are interested in more info, I have a lit review I assembled last year on this exact issue. in short, long uninterrupted blocks of video are a poor choice for engagement & the realities of learner attention. however, steps can be taken to address these issues with pacing and building in opportunities for learner-to-content interaction within the larger elearning framework. to put another way, many of the benefits of redesigning for distance instruction are not the obvious ones: tasks such as revisiting learning objectives; reconsidering how interaction will work; reconsidering the balance between student-centered and instructor-led content delivery; how central student discussions or presentations are to mastery of specific course goals; and so on. i'm of the mind that simply posting recorded lectures does not force a closer examination of the course, and thus is philosophically equivalent to posting PPT slides/PDFs and calling that an online course. would we (as learning design professionals) la
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    I think it is better than the Aqua Bar, that's for sure ;-). I also wonder if this discussion would have happend as a comment thread to a blog post ... I doubt it. I like that the discussion is happening though. I wonder if we should organize an open discussion with people from around campus to see what they think. Conversations with designers and faculty might prove really interesting. Would the implementation of LC in all GPC's on campus change the design models for web courses or the world campus? Would that be a good thing? I just don't know. Anyone want to consider this as a way to get a larger conversation going?
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    aside: is there a character limit for these comments? I was looking over my second comment and the last 2 paragraphs are truncated. here they are: i'm of the mind that simply posting recorded lectures does not force a closer examination of the course, and thus is philosophically equivalent to posting PPT slides/PDFs and calling that an online course. would we (as learning design professionals) laugh at the notion that posting slides from a lecture constitutes a "quality course?" I think we might. and if we would, what makes a recorded lecture different? in my opinion, not much. and according to the educause quarterly article from 2009, there's no empirical evidence of an impact (pro or con) on grades, test scores or learning outcomes. anyway, thanks for the good discussion. I like this diigo thing, it's certainly got a leg up on delicious in the conversation department. :)
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    regarding a larger discussion, I think there would be interest. some collegues & I talked about it as a possible topic for the all-ld meeting late last fall, but the timing didn't work out. I've had conversations about it with elearing peers because "why don't we just post lectures as an online course?" is a common question from faculty. how, specifically, lc might change things is an interesting question. the ability to quickly & easily capture video would certainly have a benefit to online learning units, even if it's not full lectures. but something akin to a "one button studio" for faculty to create a quick demo/intro/expand on a confounding point? that would be great for sure.
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    It would be great to get others involved in this discussion. Lecture capture has the potential to very broadly affect teaching and learning at Penn State, and there no better time than now to develop our thinking and strategies on the subject. The weekly All-ID meetings and the Learning Design Summer Camp would both be great forums for the discussion. A focused discussion with World Campus would be a good idea as well.
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    agree that all-ld is a good place to talk about things. would you be interesting in providing an overview of the lc committee's work? what you're looking for, how vendors are being evaluated, etc? then perhaps we could segue into a discussion of the larger implications with the group. if that sounds reasonable, we can talk to jeff about getting on the agenda. as for a focused session with WC, that's a good idea. I wonder if it could be a WC + online learning units from colleges, since we'd all be interested in impacts for online instruction.
Cole Camplese

Civil War Project Shows Pros and Cons of Crowdsourcing - Wired Campus - The Chronicle o... - 4 views

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    It makes me wonder how we might take advantage of crowd sourcing here on campus? I worn if we could open videos to transcription by students or other fiends of the university.
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    There may be a magic formula involving a distributed community of hobbyists here. There's a lot of interest in the Civil War. The article mentions going to historical societies for help with the transcription. Oddly enough, this is a perfect example of "Cognitive Surplus" in action.
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    One big message here was pretty clear: Expertise still matters, and crowdsourcing doesn't change that (despite a stunningly silly argument I saw recently online that crowdsourcing laypeople is better than a doctor at diagnosing an illness. I mean, c'mon, let's not be ridiculous.). However, there are a few things going on here - building a community of people creating something based on a shared interest, which has manifold benefits. Cole, your example of transcribing videos....working with say the National Association of the Deaf to gather volunteers would make for a fantastic project. Also, there is a lot of learning potential in something like this. If something is done wrong by the crowd, then that's a teachable moment as to why it's wrong. Then you get a better crowd.
Allan Gyorke

Recording Video Lectures - Part 0 - JShook - 3 views

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    "After carefully considering all of these, other online sources found by searching for terms such as 'tablet PC' and 'lecture recording' and presentations by others at the Teaching and Learning Symposium at Penn State I decided to purchase a powerful Lenovo Tablet PC with Windows 7, Microsoft One Note, and Camtasia Studio 7.0. I plan on taking my .docx lectures into One Note, opening the page in One Note during class, and recording the screen with Camtasia studio as I go through the lecture, writing on the tablet PC with the stylus pen as I speak to students about each topic. Then I can save my screen capture and edit it into nice 10-15 minute segments in Camtasia Studio and post them online for student review."
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    I'm interested in exploring a Kahn Academy approach and I've gotten some inquiries about how to do it from others (recently Carol McQuiggan). Between lecture capture software, Camtasia, iPads, tablet PCs, bamboo tablets, and other software/input device combinations, I'm sure we can come up with a supportable combination. The trick is to make it easy for faculty, similar to the one-button studio project.
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    We're talking a lot about the "make it easy for faculty" part in the lecture capture working group. Something the research seems to indicate is that pre-recorded lectures (for example, a faculty member sitting in front of a camera and mic, recording without any students 'late night' style) are more effective than a faculty member simply recording a lecture in front of x number of students. It's much easier to hit the 'play' button and do your normal lecture in class vs. taking the time to pre-record. Hopefully we can find a happy medium. I recently spent a lot of time with Khan Academy, both looking for statistical help for myself and asking faculty about it. A group of about 40 STEM faculty took a look at it upon our request and came back not impressed. A couple said they might use it for supplemental instruction...I'm somewhat baffled why more faculty wouldn't want to use this to supplement their course.
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    I know what you mean Bart. I've found that to be the case with podcasting - a recording made for an external audience is more engaging because the person is talking to you. It has a very different feel than a recording of a meeting, presentation, or training session where the presenter is primarily addressing a local audience.
gary chinn

Will a Harvard Professor's New Technology Make College Lectures a Thing of the Past? - ... - 3 views

  • Mazur sold attendees at the recent Building Learning Communities conference on this new approach by first asking them to identify something they're good at, and then having them explain how they mastered it. After the crowd shared, Mazur pointed out that no one said they'd learned by listening to lectures. Similarly, Mazur said, college students don't learn by taking notes during a lecture and then regurgitating information. They need to be able to discuss concepts, apply them to problems and get real-time feedback. Mazur says Learning Catalytics enables this process to take place.
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    anyone familiar with Learning Catalytics? sounds like it's invite-only, but might be worth a look.
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    I saw something else along these lines at ELI this year (I'll have to look up the notes). It was mostly about organizing students into discussion groups and assigning them a topic, role, position on the issue, etc... I could see us doing a hot team on several of these technologies. But about the flipping the classroom part of this article, we'll probably open a "Flip the Classroom" engagement initiative this fall to explore multiple approaches to creating the class preparation materials and in-class activities. Some of this is related to the Kahn Academy discussions we've been having. Some touch the lecture capture software that faculty could run in their offices to create personal captures going over material or key points. Anyway, I'd like to open this up to the creativity across Penn State and see what approaches people propose.
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    Awesome article! This is very similar to the way we are designing the modules for our NIH project. Allan, I would love to be part of "Flip the Classroom" engagement initiative this fall. If there is anything I can do please let me know.
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    an engagement initiative seems like a good idea. many of the approaches are implementations of active learning strategies, and I think having faculty from multiple disciplines exploring and sharing is a good way to test the effectiveness of various approaches. we just met with faculty from architectural engineering who've been flipping since 2008. one observation they made was that they flipped to allow student teams to work on group projects during class time. I had always thought that was a good idea for logistical purposes (especially in a team-heavy college like engineering), but they made a point I had not thought of: using classroom flip in that manner also allowed for the teams to have access to faculty advice and guidance while they were meeting to work on their projects. that seems like it may have huge benefits, especially at key points in a group assignment. all a long way of saying, there's much to learn. the blended learning initiative was essentially a 'classroom flip' approach as well, so some of the ways faculty adapted instruction for those courses might be relevant here too.
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    Angela: Let's talk about it. Gary: Tapping into first-hand experience would be great. I know a bit from the National Conference on Academic Transformation conference. The example that comes to mind is a flip where students learn about math through some short (5 minute) video tutorials and then attend "class" in a lab environment to work in teams and get access to the GA and faculty. It taps into a lot of the features of "student engagement" as measured by the National Survey on Student Engagement with factors such as increased student-student work, collaborative problem solving, immediate feedback, and increased student-faculty contact. Overall, an excellent design.
Cole Camplese

Symposium opens technology dialogue - The Daily Collegian Online - 2 views

  • “Ultimately, we want ideas from the symposium to have a broad impact across the university,” he said.
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    "Symposium opens technology dialogue By Mike Hricik Collegian Staff Writer The 18th annual Symposium for Teaching and Learning with Technology brought more than 450 students, faculty members and employees from almost every Penn State campus together to discuss new approaches to teaching on Saturday."
bkozlek

An Open, Webby, Book-Publishing Platform - O'Reilly Radar - 5 views

  • This short article outlines some ideas about an open source, online platform for making books, based on WordPress. My thoughts here come out of our experience building Book Oven
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    more thoughts on using wordpress to build "books".
Cole Camplese

Rands In Repose: Hacking is Important - 2 views

  • “We’re barbarians, not bureaucrats!”
  • Hackers are allergic to process not because they don’t understand the value; they’re allergic to it because it violates their core values. These values are well documented in Zuckerberg’s letter: “Done is better than perfect”, “Code wins arguments”, and that “Hacker culture is extremely open and meritocratic”.
  • Reasonable people are often scared by the new. This is because reasonable people are not Barbarians and they are not hackers. They appreciate the predictable, profitable, and knowable world that comes with a well-defined process, and I would like to thank each and everyone of them because these people keep the trains running and on time. No one likes Barbarians because the Barbarian strategy is one at odds with civilization.
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  • Having never sat with one of these projects, I can only infer how they work, but when you see the results, you know for certain - these guys and gals are hacking. Their projects are the definition of ambition, you’ve never heard their names, they are small and fast-moving, and they are outsiders in their own company. Sound familiar?
  • Yes, there is internal jealously about the teams performing the wizardry that resulted in products like the iPad, the iPhone, and AppleTV. There are people wondering, Why wasn’t I invited to the hacking? Yes, this did create some elitism, but, for better or worse, the secrecy kept this discussion out of the mainstream.
  • Don’t for a moment think I don’t value these people, because I happen to be one of them, but I am also intimately aware that the people who grow the company are not same people who found it.
  • someone outside the company will invade, because they know what you forgot: hacking is important.
gary chinn

MIT Will Offer Certificates to Outside Students Who Take Its Online Courses - Technolog... - 3 views

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    MIT steps into credentialing world. sounds like they are adding interactive pieces, a la stanford's growing portfolio of courses, but also offering certificates for fee. interesting on many levels.
Cole Camplese

Peer Review Process - English 202C: Technical Writing - 1 views

  • Below is the process we will follow for peer review in this class. This post will take you through the following steps: 1.) Emailing your draft to your peer reviewer 2.) Opening your peer's draft in iAnnotate and adding your comments 3.) Emailing your comments to your peer, and 4.) Turning in your commented draft.
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    A great set of instructions from Patricia on how to use the iPad in a peer review mode.
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    I talked about this process in my presentation at Abilene. Michael Farris (from last semester's pilot) said this was the most effective use of iPads in this class, and that students were actually more engaged with peer review in class doing it this way vs. on paper.
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    It might be a good idea to get the English 202 people together to share their experiences a bit with us ... maybe just as a moderated conversation.
Allan Gyorke

Media + Gaming Debrief Report in the Open - 1 views

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    A nice summary with stats from Nick Smerker about the Media+Gaming event that was held at the Harrisburg campus. This is a good example of a lightweight debriefing report.
bartmon

Why I Will Never, Ever Hire A "Social Media Expert" - 4 views

  • Ready for the ultimate kicker? We still haven’t learned! We got thirsty again, and are drinking the same ten-year-old Kool-Aid without so much as asking for ice. Rather than embracing this new technology and merging it with what we’ve learned already, we’re throwing off our clothes and running naked in the rain, waving our hands in the air, sure that this time it’ll be different, because this time it’s better! “It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…”Will you please shut up before you make me vomit on your shoes?
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    This is quite the rant. I know World Campus had a social media expert and Liberal Arts has a Curator...is this trend on the upswing of the downswing in terms of hiring personnel specifically for this at PSU?
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    There are some good points in this article. It seems that as social media has become the norm for online interaction, it has ceased to become something that people can specialize in. I was talking to some students and they asked what Web 2.0 was and I explained that it was everything they use online: Facebook, YouTube, Twitter, Google Docs, blogs, user forums, etc... So while "social media expert" used to be a label of innovation, it has almost become a limiting label - just part of the picture. In contrast, I see people like Robin Smail who are moving beyond "just" social media and into areas like community engagement. Sure, some of that involves social media, but it's more about building relationships, ownership, and buy-in through openness and transparency. The other points of the article - like knowing your audience and not having inflated expectations about social media's impact on your business and customer relationships are right on target.
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