The Book of MPub curates research and critical thinking from students in the Master of Publishing program at Simon Fraser University. In doing so, it makes a contribution to a collective discourse on innovative technologies in publishing—epublishing, new business models, and crowd sourcing and social media. The Book of MPub furthers discussion in three formats: blog, ebook and the classic, ever-evocative print form. The experimental process is itself research, and both documentation of the insights gained and the final product are comprehensive resources for the publishing industry at large.