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anonymous

10 press release etiquette tips and requests - 0 views

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    In light of the above I humbly submit the following 10 press release etiquette tips and requests: 1.       There's a reason every journalist and PR professional is taught about Who, What, Where, When, Why, and How in class 101.  This is the meat and bones of any story and press release.  If it's not at the very top, like within the first two paragraphs, the likelihood of your event being filed decreases and its chance to be trashed increases exponentially.         Out of the famous  W's & H, the most important in releases promoting a future event is the when.  Often I look for the date and time only so I can file it for future discussion.  To be brutally honest I don't care who's going to be there or why the event is happening until the day before or the day of the event.         I'm dealing with a dozen or so tasks at the same time that are relevant to that day, to the upcoming newscast, that are under deadline when your release shows up in my inbox.  The last thing I have time for is searching for that information.  If I have to search I often leave the press release in my inbox with the thought that I will get back to it later when I have time.  Next thing I know I have several of these releases waiting for me at the end of the day because I haven't had time earlier to do it.  Guess what?  These releases often get deleted because my mind is tired.  I admit this is a fault of my own and that I should put in the extra effort to search for the simple details of time and date, but I don't always do it. 2.        The press release needs to be in the body of the email so I'm not forced to open a document to find out the pertinent information.  Attachments are great for supplemental information and to have as a second copy of the press release, but should not be how I have to access the 5 W's & H.  This doesn't just make it easier for me, but guarantees that I receive the information.  There is no guarantee t
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tipsntricks

Social Media Trends And How To Profit From Them - 0 views

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    Although many critics insisted that social media was just a fad, it is obvious that not only social media has become an extension of business's websites, they have also become central to business's marketing strategies. In fact, people now expect brands and businesses to be on social media, especially on Facebook and Twitter.
PR Hamster

Sony is the latest company to commit a social media blunder | Articles | Main - 0 views

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    Small twitter-slip of Sony - definitely not a big "social media blunder" if you ask me though.
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    Jasper, I've noticed you are not so hard on brands' mistakes on Twitter. And on the other hand, I am really disappointed when I see how companies misbehave on social media...
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    Yes, it is disappointing when they 'misbehave'. In this case, someone re-tweetet a negative tweet. He did not add anything offensive, say anything stupid or try to cover up anything - right?
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PR Hamster

The 21 Most Essential Media Training Links | Mr. Media Training - 0 views

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Marin Gerov

Study: PR Gets Higher Marks Than Advertising for Social Media Use - PRNewser - 1 views

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    PR practitioners and advertising specialists think that PR is making better use of social media
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PR Hamster

A lesson from Zappo's: The Like button is not a social media strategy - Social Media - 0 views

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PR Hamster

March 2011: The 5 Worst Video Media Disasters | Mr. Media Training - 0 views

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Marin Gerov

Who am I? PR, public relations or social media? | A PR Guy's Musings | Stuart Bruce - 2 views

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    A really interesting view that points out how vast the field of communications is and the importance of having experience in both offline and online activities
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PR Hamster

How media interviews are like American Idol - Manage your Message Media Training - 2 views

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    This quote says it all: "As a viewer, you sit there watching this acoustic transgression unfold and wonder to yourself: 'How could this person possibly think they're qualified to be on this stage?' "
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PR Hamster

The Three Questions Reporters Always Ask (Media Training Tips) | Mr. Media Training - 1 views

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    I didn't know this Mr. Media Training site and now I am just exploring it and it looks very interesting. The post is helpful indeed - make sure your clients are warned about these 3 Qs.
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anonymous

How to Use Social Media To Have a Wildly Successful Event | Social Media Today - 1 views

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Petya N. Georgieva

Social Media - What's The Abbreviation? [POLL] - 0 views

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    Mike McGrail suggested something important - to create a standard of the social media abbreviation. Would be great if you take part in his poll and share your point.
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PR Hamster

Social Media: One More Land Mine for Politicians - WSJ.com - 0 views

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    Good collection of politicians blundering through small social media errors
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PR Hamster

5 excruciatingly dumb things PR pros do with social media | Articles - 0 views

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    Not sure if the second one is really 'dumb' of just a different interpretation of how to use social media. I think not everyone has to use it in the same way and a formal style could work for some.
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seoservicesguru1

Seo Services Guru - Want to be on Page 1 of Google? Here at - 1 views

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    Experienced SEO Specialist having vast knowledge on SEO, Social media, PPC, Content Marketing, Affiliate marketing and Social Media Marketing, PBN - Private Blog Networks, Web Development
Petya N. Georgieva

Enhancing Offline Relationships with Social Media - 1 views

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    The most important message to the corporate world is: 'The combination of off-line and online social networking is a powerful tool you can utilize for YOUR business.' Very well said by Kyle Lacy. If your CEO is still not convinced about the power of social media, forward him/her this article.
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Petya N. Georgieva

9 charts that simplify the social media story - 0 views

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    This post provides some great examples of presentation slides that demonstrate simple and effective ways of explaining what social media is. Very helpful.
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Petya N. Georgieva

How to Create a Good Online Media Center - 0 views

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    Elena Verlee suggests how we can create an useful media e-center
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Petya N. Georgieva

The Five Dumbest Things PR Pros Do With Social Media - 2 views

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