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Dan Pacheco

Inside Gannett's editorial innovation lab - Digiday - 0 views

    "Dan Pacheco, who is chair of journalism innovation at Syracuse University and who consulted to Gannett on the Oculus Rift project, said the barriers to scaling these ideas aren't technological (the tools are there and free to use), but the finding the right stories and people with the right skill sets."
Dan Pacheco

News for the Minecraft generation: Gannett experiments with virtual reality | Poynter. - 0 views

    'Syracuse University Professor Dan Pacheco, who worked as a consultant on the Gannett farm presentation, eventually sees a variety of other uses. He says virtual reality can transform travel reporting, allow journalists to recreate historic events, help science reporters illustrate potential sea level rise, and enable sports fans to "virtually attend" the World Cup or other marquee events.

    "This is an area of growth for anybody who's into storytelling," Pacheco said in a phone interview. "This is an opportunity to move from storytelling to story experiences."

    Pacheco also sees revenue opportunities in the technology through product placements and other kinds of new virtual ads. That's not a small consideration for a company like Gannett, which has seen a steady drop in print advertising revenue, recently completed another round of newsroom layoffs, and plans to split its digital and broadcasting divisions from its financially troubled newspaper business next year.'
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