informitv - Views on YouView from Decipher - 0 views
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informitv partners Decipher
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By the time YouView launches in mid-2011 it will be just another product in an over-supplied market for video-on-demand devices
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YouView can only justify itself, and survive commercially, if it delivers something significantly different and compelling into a market already
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At the outset, the Canvas project was put into the hands of many of the teams who had launched PC VOD ‘players’ for the broadcasters
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Now it must be said that YouView is likely to be the only player in the short term with catch-up content from all the free-to-air broadcasters