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What's The Social Technographics Profile Of Your Customers? - 2 views

www.forrester.com/...tool_consumer.html Kapitel1_Medien_Gesellschaft Forrester technographics research Marketing Unternehmen
shared by Marie-Christine Schindler on 16 Jan 11 - Cached
  • Marie-Christine Schindler on 16 Jan 11
     
    Mit dem Gratistool von Forrester lassen sich regionale Nutzerprofile erstellen:
  • Johannes Ackner on 06 Oct 13
     
    Leider kommt bei diesem Link "We're sorry. The page you requested no longer exists."
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FAZ Netzökonom: 4 Prozent der Onliner bestimmen Markenbildung im Netz - 0 views

faz-community.faz.net/...rkenbildung-im-social-web.aspx studie Forrester Marketing Twitter Influencer
shared by Tapio Liller on 20 Dec 10 - No Cached
  • Tapio Liller on 20 Dec 10
     
    Nur 4 Prozent der europäischen Internetnutzer sind für 80 Prozent aller markenbildenden Meinungen verantwortlich. (Forrester Studie)
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Which Social Media Marketing Metrics Really Matter? (And To Whom?) | Forrester Blogs - 0 views

blogs.forrester.com/...rics_really_matter_and_to_whom measurement social media forrester Nate Elliott messbarkeit Ziele
shared by Tapio Liller on 03 Mar 11 - Cached
  • Tapio Liller on 03 Mar 11
     
    I've been using a structured model to help my clients focus on delivering the right social media marketing data to various stakeholders inside their organization. 
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Social Media: US-Studie zeigt, wohin die Reise geht. | bernetblog.ch - 0 views

bernetblog.ch/...die-zeigt-wohin-die-reise-geht Forrester Dell Studie Marketing USA
shared by Marie-Christine Schindler on 21 Aug 11 - No Cached
  • Marie-Christine Schindler on 21 Aug 11
     
    Ende Juli veröffentlichten Forrester und Dell die Studie «Listening and Engaging In The Digital Marketing Age». Befragt wurden 200 Marketingverantwortliche aus Unternehmen mit über 500 Mitarbeitenden.
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The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views

blogs.forrester.com/...rketing_more_dollars_and_cents Kapitel10_Konzeption ROI Forrester BSC Marketing Scorecard
shared by Marie-Christine Schindler on 25 Feb 11 - Cached
  • An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives: Financial: Has revenue or profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Digital: Has the company enhanced its owned and earned digital assets?
  • Marie-Christine Schindler on 25 Feb 11
     
    Social Media Marketing Balanced Scorecard: Wie wichtig es ist, in Perspektiven zu denken und zu kontrollieren.
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Groundswell - Five Reasons companies should participate in the Groundswell - 0 views

forrester.typepad.com/...the_five_reason.html groundswell Ziele objectives Josh Bernoff Charlene Li Kapitel8_ProduktPR
shared by Tapio Liller on 29 Dec 10 - No Cached
  • Tapio Liller on 29 Dec 10
     
    Josh Bernoff führt die fünf prototypischen Ziele (er nennt sie hier noch Gründe) für die Teilnahme am "Groundswell", der Bewegung im Social Web, ein. Sie fanden später einen prominenten Platz im Buch "groundswell".
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Social Technographics Defined 2010 - 0 views

www.slideshare.net/...al-technographics-defined-2010 Kapitel1_Medien_Gesellschaft Forrester Bernoff technographics 2010 social
shared by Marie-Christine Schindler on 16 Jan 11 - No Cached
  • Marie-Christine Schindler on 16 Jan 11
     
    Social Technographics Defined 2010 - Presentation Transcript von Josh Bernoff, Senior VP, Idea Development Jacqueline Anderson, Consumer Insights Analyst. August 2, 2010
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Das Social Technographics Profile oder die 1-9-90-Regel - Think Visual! - 0 views

thinkvisual.posterous.com/hnographics-profile-oder-die-1 Kapitel1_Medien_Gesellschaft technographics Forrester 90-9-1
shared by Marie-Christine Schindler on 16 Jan 11 - No Cached
  • Marie-Christine Schindler on 16 Jan 11
     
    Wie die Menschen im Social Web mitmachen ... die 90-9-1-Regel hilft bei der Interpretation.
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