Politically Minded

Offense #3: Presumed whiteness. The very fact that "Gay is the New Black" can position gayness in opposition to blackness is to completely erase and exclude black gays and lesbians, who include people like James Baldwin and Audre Lorde. "Gay" is supposed to represent whiteness, and, suddenly, as Baldwin wrote, "They require of me a song less to celebrate my captivity than to justify their own."

"There is no one who represents the black inner city, who is rooted in the black community," says the Rev. Eugene Rivers, an influential black Boston minister. "It's the whole black Brahmin thing: Vote for us because we're better than you."

But now, the spotlight has shifted to a new cadre of African-Americans in their 40s and 50s. Their growing visibility is already changing the tone of Washington and creating new power matrixes. For example, Eric Holder -- who helped conduct Mr. Obama's search for a vice president and is considered by people close to the campaign as a candidate for attorney general

When Mr. Obama first ran for office in Chicago, campaign workers recall, he took out his copy of the Harvard Law School alumni directory and began dialing to solicit donations. In this campaign cycle, Mr. Obama has raised more than $500,000 from Harvard faculty and staff -- not including alumni -- making the school the third-largest contributor among employers.

Some blacks believe that a larger ripple effect is under way -- that Mr. Obama's ascendancy is affecting, for instance, things like the number of black commentators appearing on cable-TV news shows. Says Ms. Butts: "You will see changes in Washington, D.C., where people are making decisions about who is running a news bureau, who is heading up a lobbying shop," bringing in more blacks to top positions.

McCain finance officials introduced their main joint fund-raising committee, McCain Victory 2008, in the spring. Mr. McCain was still able to accept primary money, so money was divided between his primary campaign coffers, the Republican National Committee, several state parties and his compliance fund, for a maximum check of $70,100.

However, Vojdik said, "Those in the media insisted on gendering her candidacy, taking her from the public sphere to the private construction of her identity as a wife and a mother." This was often accomplished through the use of specific language. She gave as examples the terms, "shrill, emasculating, castrating," with oft used analogies of Hillary as "the hectoring mother," or "the wife as ball-buster." Hillary was not male, but she "had failed as a female." On the other hand, Vojdik saw Sarah Palin as seeking to be elected because she was a woman in the "good wife and mother" mode. Projecting herself as stereotypically feminine, albeit a "pit bull with lipstick," she "appeals to the 80's concept of the superwoman." "But," Vojdik asked, "where are the supports for ordinary women?"

That concept was illuminated by Anthony E. Varona, Associate Professor of Law at American University. He pointed out why the 2004 Karl Rove election strategy based on the "unease felt by religious and social conservatives" wasn't going to work in 2008. Plainly put, "Things have changed. New media and the blogosphere have made it impossible."