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Why this absence of political ambition? What explains the rioters' genuflection at the altar of "crude materialist, market-driven hedonism"? To zone in on the answer, we need to step back and remind ourselves how strikingly unequal distributions of income and wealth impact how we interact with "things." In relatively equal nations, societies where minor differences in income and wealth separate social classes, people typically do not obsess over "things," the baubles of modern life. The reason? If nearly everyone can afford much the same things, things overall tend to lose their significance. People in more equal societies will be more likely to judge you by who you are than what you own. The reverse, obviously, also holds true. "As inequality worsens," as Boston College economist Juliet Schor has explained, "the status game tends to intensify." The wider that gaps in income and wealth go, the greater the differences in the things that different classes can afford. In markedly unequal societies, things take on ever greater significance. They signal who has succeeded and who has not. In London, the developed world's most unequal city, these signals may dominate daily life as ferociously as anywhere else on Earth. Their incessant repetition drowns out the socially cohesive signals that people see and hear and feel in more equal societies, the sense that "we're all in this together." "Let this week be a wake up call," London's Compass think tank observed right after the heaviest rioting. "There is more to clean up than broken shop windows."

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