In our recent research, Rosalie J. Ocker and I found that high-performing virtual design teams differed from low-performing teams in terms of the number of messages, message length and the content profile of those messages. The high-performing teams had significantly more messages and longer messages than the low-performing teams. Additionally, the leaders of the high teams had more messages and longer messages than the leaders of the low teams. High-performing teams communicated more regarding aspects of the design. They also sent considerably more messages and longer messages that focused on summarizing their work and discussing the write-up of the report covering the project design. The high-performance teams not only communicated more, but they communicated regarding key design aspects of the project. Through their increased communication, it is not hard to conceive that they generated a greater number of high-quality and creative ideas
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