Being a thought leader has always been a priority for businesses, but not particularly easy to become. Even if a brand is incredibly innovative, creative and effective, it won't grow if it's not being proactive. With the importance of online presence increasing, brands must find different ways to engage with their audience and to present...
Autores/ Authors
Dr. Cs. Evelio F. Machado - Ramírez
eveliomach@yahoo.es
Dr. C. Milagros Rodríguez - Andino
milagro.rodriguez@reduc.edu.cu
M. Sc. Rafael F. Ramírez - Varona
rafael.ramirez@reduc.edu.cu
Cuba