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Images shape our perceptions. The manufacture of consent has rarely been more engineered. With everything from wars to presidential campaigns being stage managed and with mainstream news increasingly fed by official sources, reliance on usual sources of news images has become increasingly dangerous. Majority world countries suffer particularly from stereotypical representations, and while the media worldwide is increasingly being dominated by a few players, it becomes particularly important for news sources to be diverse and varied. With Getty and Corbis controlling the stock market, and Reuters, AP, AFP and EPA dominating the wires, communities in the west are looking for new ways to challenge established media, especially through citizen journalism. The majority world has traditionally been represented by white, middle class, western photographers. But having local photographers is not in itself sufficient. While editorial control remains in the North, stories will continue to have a northern slant, and the only way in which this can be challenged is through alternative sources being formed that are independent of western and corporate media. DrikNEWS is designed to fill this void. This agency, an independent body of Drik Picture Library, aims to cover news photography and investigative reporting by disseminating both locally and internationally through the web.

Joe McNally shoots assignments for magazines, ad agencies, & graphic design firms. Clients include Sports Illustrated, ESPN Magazine, National Geographic, Life, Time, Fortune, New York Magazine, GEO, Golf Digest, Discover, Men's Journal, Business Week, Rolling Stone, New York Stock Exchange, Target, Sony, GE, Nikon, Lehman Brothers, & PNC Bank. In addition to having been a recipient of the Alfred Eisenstaedt Award for outstanding magazine photography, McNally has been honored numerous times by several of the following: Communication Arts, Applied Arts, Photo District News, Pictures of the Year, The World Press Photo Foundation, The Art Directors' Club, American Photo, and Graphis. Joe's teaching credentials include: the Eddie Adams Workshop, the National Geographic Masters of Contemporary Photography, the Santa Fe Workshops, the Smithsonian Institute Masters of Photography, Rochester Institute of Technology, Maine Photo Workshops, Department of Defense Worldwide Military Workshops, and the Disney Institute. He has also worked on numerous "Day in the Life" projects. One of McNally's most notable large scale projects, "Faces of Ground Zero - Giant Polaroid Collection", has become known as one of the most primary and significant artistic responses to the tragedy at the World Trade Center. Joe was described by American Photo magazine as "perhaps the most versatile photojournalist working today" and was listed as one of the 100 most important people in photography. In January 1999, Kodak and Photo District News honored Joe by inducting him into their Legends Online archive. In 2001, Nikon Inc. bestowed upon him a similar honor when he was placed on their website's prestigious list of photographers noted as "Legends Behind the Lens".

Here's a nice service for anyone who wants to learn more about copyright law and how it applies to images. The Picture Archive Council of America has posted a free online video seminar by attorney Nancy Wolff. Watch it here. PACA is also making this presentation available on DVD. It is available by contacting the PACA Executive Director at 23046 Avenida de la Carlota, Suite 600, Laguna Hills, CA 92653, or by email: execdirector@pacaoffice.org. The video is part of the Jane Kinne Copyright Education Program, named in memory of the stock agency pioneer who died last year.