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website of Joe McNally national geographic photographer

PhotoPlus Seminar: Boosting Your Web Site's Search Engine Rankings\n\nBlake Discher says the second thing he does when he gets up in the morning is a Google search on "Detroit photographer" to make sure his site comes up first in the search results. If it doesn't, he tweaks the site to re-establish his king-of-the-hill status. His seminar, "Is Your Web Site Doing All It Can to Make You Money?" was all about how to put your own site at the top of search engine rankings. The technical term for it, by the way, is Search Engine Optimization (SEO).

PhotoPlus Seminar: Making a Good Impression on Clients\n\nIf there was a unifying theme to Mary Virginia Swanon's "First Impressions: Selling Yourself in 20 Minutes" seminar today, it was Do Your Homework. Before you approach a photo buyer, photo editor, or gallery owner, Google him or her. Study the publication or ad agency they work for to figure out what photography they're looking for, and make sure your work is a good match (because clients are never impressed by photographers who waste their time).