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PhotoPlus Seminar: Boosting Your Web Site's Search Engine Rankings\n\nBlake Discher says the second thing he does when he gets up in the morning is a Google search on "Detroit photographer" to make sure his site comes up first in the search results. If it doesn't, he tweaks the site to re-establish his king-of-the-hill status. His seminar, "Is Your Web Site Doing All It Can to Make You Money?" was all about how to put your own site at the top of search engine rankings. The technical term for it, by the way, is Search Engine Optimization (SEO).