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3. Make a nursery bloom Cafés and restaurants make good galleries because they have static viewers and plenty of walls. But you can also approach other businesses and shoot pictures that suit their topics. A nursery, for example, might be willing to host an exhibition that showed the sort of flowers they sell in the best possible light.

11. Join a campaign Just as you can find a website on every topic you can think of, so you can also find a pressure group on every topic you can think of. The Harrisburg Camera Club teamed up with the Capital Area Greenbelt Association in 2007 to show off the Greeenbelt’s appeals. Which local group could use your images — and bring you publicity and sales in return?

19. Outsource all the marketing Jeremy Mason McGraw turned out to be pretty smart when it came to creating joint ventures. In fact, his career as a travel photographer really took off when he partnered with a marketing expert who sold his services while he did the supplying. Find someone who sells and you could do the same.