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Karen is a life coach and she's happy to help you work through a few things in your life. You interact with Karen through an app. When you begin, she asks you some questions about your outlook on the world to get an understanding of you. In fact, her questions are drawn from psychological profiling questionnaires. She - and the software - are profiling you and she gives you advice based on your answers.

The brand also wants U.S. and Puerto Rico viewers to call their own mom, anywhere in the world, for free.

"rtificial intelligence already pervades 21st-century life, from Siri's directions to Netflix's suggestions of what you should watch next. But how much emotional intelligence is inside computers, cell phones, and video game consoles? In the past, the answer has been "none" - even the most complex deep learning machine is still a machine. That's changing, though, thanks in part to Nevermind, a video game that can sense players' emotions and adjust the experience to fit."

@erinvollick: Neal Stephenson's The Diamond Age (finally) comes to life: #PerceptiveMedia http://t.co/XRbb0AIv http://twitter.com/erinvollick/status/167290700059262977

@interchangeling: Remember when Intel turned your life into a museum exhibition using Facebook data? You will, with #PerceptiveMedia http://t.co/6EoOcBCy http://twitter.com/interchangeling/status/167428765067116544

All life could be here, in a snapshot of this very moment. But as quickly as the film fades, the moment is lost. Play it again, and new recordings are collected from the world's online archive. What follows has the potential to fascinate, or could well be routine - but each time is different."