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Sheep ranching has destroyed habitat and decimated species in many areas of the world, but in Patagonia declining wool prices provide an opportunity to turn the tide. This case study places students in the role of advisor to an international NGO that has funds to advance conservation goals. A PowerPoint slideshow is used to present the Patagonian landscape, species, and variables that should be considered in conservation decisions.  After the presentation, students are given two maps: the first shows park boundaries, topography, roads, and major land forms; the second includes land prices overlaid on the first. Student groups are assigned a budget, and with the help of a set of guiding questions, students identify and defend a potential land purchase to develop as a protected area. The case is intended for use in an undergraduate class in conservation biology, environmental science or ecology, and presupposes another case in our collection, "The Great Patagonia Land Grab" by C.E. Quinn and J.E. Quinn