How Does Your Nonprofit Measure Up?
This was the opening question Jocelyn Harmon (Director of Nonprofit Services for Care2.com) and I posed during our presentation on "The Art and Science of Fundraising Online" for the Association Foundation Group.
If your organization's average online gift is lower than you would like or your organization has not developed a well thought out year-end online fundraising campaign in the past, then you need to make changes to your online fundraising program ASAP. > see our Seven Online Fundraising Strategies You Can Do Right Now.
Someone needs to stay on this mission, inside or outside of the organization. The only way to keep things
current is to keep someone watching over the process. A failure to monitor your IT investments is a colossal waste of the investment. Social media is a long-term obligation if you want to participate. This article also recommends that interns shouldn't overlook this process. You want to choose an associate for the long-term but it is ok to choose someone outside of the organization if they understand what is required.