The Nonprofit Quarterly | @npquarterly | A New Kind of Transparency: Damage Control in ... - 0 views
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Ron McKee on 17 Apr 11Clearly, social media has emerged as a powerful mobilizing tool, particularly for issues like labor disputes, where political passions run high. Whichever side you're on, labor or management, experiences like the one the DSO and its musicians have faced for the past six months tell us that social media is here to stay and nonprofits have to understand how to manage - no, embrace - the now-dominant form of communication for more and more of their community members.