How to Get Your Web Design Strategy Right - 0 views
-
David Miller on 05 May 15For B2B marketers with long, complex sales cycles, landing pages are an essential tool for generating new leads. However despite being very straightforward tools, landing pages are rarely optimised to their full potential. The typical landing page loses over half of its visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads. So how do you not only keep visitors on your page, but successfully convert them into leads?