Group items tagged

A lack of detailed product information Hiding Contact Information A Long or Confusing Checkout Process Requiring an Account to Order An Inadequate Site Search Engine Poor Customer Service Options Tiny Product Images Only One Product Image A Poor Shopping Cart Design Lack of Payment Options Not Including Related Products Confusing Navigation Not Including Shipping Rates Not Including Store Policies Not Putting Focus on the Products

The first step is to run some user tests so you can find out why people are leaving; then you can create your improvement plan. But what should you test specifically? What should you be looking for? We've got the list for you right here so that you can get great user feedback when you test your checkout process. Two of the biggest factors in shopping cart success are… Customer confidence and Ease of use