myToys.de, a leading German multichannel provider of goods for kids and young families, has selected Oracle® Retail Point-of-Service to provide a single platform for its growing store network. Berlin-based myToys.de offers over 100,000 products for maternity, childrenswear, toys, books, multimedia, school and other related segments through its German and European ecommerce and mail-order catalogue operations, and over the last five years has expanded its store network across Germany.
"Oracle's latest research on the future of retail in 2025 according to the digital native generation born after 1980, reveals that the shopping experience of the future needs to be connected, fit-for-purpose and always available."