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Highlighting that utility executives will gather at the upcoming Oracle OpenWorld San Francisco conference, October 2-6, 2011 at Moscone Center, to share new ways to leverage Oracle applications, technology and systems that help enable smart grid and other priority industry programs. The release notes that as part of a series of more than 40 sessions, demonstrations and networking events focused on utilities trends and solutions and will deliver presentations on how they work with Oracle on technology initiatives that help support strategies for improved efficiency, performance and customer service. The release also includes comments from Rodger Smith, senior vice president and general manager, Oracle Utilities noting that Oracle designed the dedicated Utilities track for attendees to gain valuable information on how to respond to a changing business environment, stay ahead of environmental initiatives and offer customers better service.