"Water Companies Must Flush Out Wasteful Behavior, Says Report" - BusinessGreen - 0 views
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Oracle Utilities on 26 Oct 12Article highlighting the results of Oracle's recent "Water for All" study. The article notes that the study, conducted in collaboration with the Economist Intelligence Unit, found that utilities must drive a step change in the way the world perceives and uses water if they are to tackle a probable shortfall in demand by 2030. The article notes that consumers needed to become more aware of the impacts of wasting water and new metering systems and technologies that can tap into previously inaccessible sources, such as underground aquifers, were identified as the most promising ways of meeting rising demand.