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New York University marketing professor Scott Galloway makes a strong case that pure-play retailers, whether just brick-and-mortar or just e-commerce, are doomed. He predicts that Amazon will stumble as stores beef up their e-commerce and especially their fulfillment options. Others don't buy that, saying that Amazon is in many ways as special as Jeff Bezos seems to think it is. "I disagree," writes Oracle's David Dorf in his Commerce Anywhere blog of Galloway's assertions. "Not because the logic is flawed, but rather because Amazon is not a typical retailer. I believe they could be profitable if they wanted to but instead choose to continue investing in widening their competitive moat. Not only is their retail business state-of-the-art, but their investments in AWS, tablets, payments, IoT, etc. are complementary, and help to diversify the business (yes, they can do both). Amazon is not your typical pure-play."

Speaking at Shop.org Summit 2014 in Seattle last week, David Dorf of Oracle Retail talked about what the Internet of Things means for retailers. "With an increasing number of connected devices, and the development of more and more smart objects on top of all the electronics we currently use in-store and in-office, the potential is extraordinary."

Speaking at Shop.org Summit 2014 in Seattle last week, David Dorf of Oracle Retail talked about what the Internet of Things means for retailers. "With an increasing number of connected devices, and the development of more and more smart objects on top of all the electronics we currently use in-store and in-office, the potential is extraordinary."