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Johann Höchtl

Why Every Brand Needs an Open API for Developers - 1 views

  • With APIs, you let other developers do your R&D for you. The benefit? You get development at scale with minimal investment. You effectively outsource risk because failures don’t cost you anything.
  • It’s easy to envision how brands whose core business revolves around technology or data could make use of an API
  • By providing access to that value through an API, they would allow the delivery of that value to spread exponentially.
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    Begründungen, warum offene API's einen Mehrwert bringen. Auch anwendbar für Open Data
Parycek

Social Media Cheat Sheet - 0 views

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    which sites are best for: 1) Customer communication2) Brand exposure3) Driving traffic to your site4) SEO
Parycek

9 Professional Social Media Monitoring - 1 views

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    & Online Reputation Management. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites.  With the unless number of social content sharing sites out there, it can be hard to manage what people are saying about you and your brand.  That is why there are a number of social media monitoring tools out there that will allow you to hear what people are saying, help you interact with these people, and analyze trends.
thinkahol *

GRITtv » Blog Archive » Michelle Alexander: End The Drug War: Face the New Jim Crow - 0 views

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    The NAACP has just passed a historic resolution demanding an end to the War on Drugs.  The resolution comes as young Black male unemployment hovers near 50 percent and the wealth gap's become a veritable gulf. So why is the forty-year-old "War on Drugs" public enemy number one for the nation's oldest civil rights organization? Well here's why:  it's not extraneous - it's central: the war on drugs is the engine of 21st century discrimination - an engine that has brought Jim Crow into the age of Barack Obama.     Author Michelle Alexander lays out the statistics -- and the stories --  of 21st Century Jim Crow in her ought-to-blow-your-socks off book: "The New Jim Crow: Mass Incarceration in an Age of Colorblindness." I had a chance to sit down with Alexander earlier this summer. We'll be posting the full interview in two parts.     "We have managed decades after the civil rights movement to create something like a caste system in the United States," says Alexander in part one here  "In major urban areas, the majority of African American men are either behind bars, under correctional control or saddled with criminal record and once branded as criminal or a felon, they're trapped for life in 2nd class status."     It's not just about people having a hard time getting ahead and climbing the ladder of success. It's about a rigged system. Sound familiar?  Like the Pew Research Center report on household wealth and the Great Recession -- the NAACP resolution story was a one-day news-blip - despite the fact that it pierces the by-your-bootstraps myth that is at the heart of - you pick it - the deficit, the stimulus, the tax code - every contemporary US economic debate.     White America just maybe ought to pay attention. With more and more Americans falling out of jobs and into debt, criminal records are a whole lot easier to come by than life-sustaining employment.  Contrary to the conventional media version, the "Drug War" story is not a people with problems
Johann Höchtl

Open Data More Valuable Than Big Data, Gartner Says - 0 views

  • "Big data is a topic of growing interest for many business and IT leaders, and there is little doubt that it creates business value by enabling organizations to uncover previously unseen patterns and develop sharper insights about their businesses and environments," David Newman, research vice president at Gartner, said in prepared remarks. "However, for clients seeking competitive advantage through direct interactions with customers, partners and suppliers, open data is the solution. For example, more government agencies are now opening their data to the public Web to improve transparency, and more commercial organizations are using open data to get closer to customers, share costs with partners and generate revenue by monetizing information assets.
  • The company's report noted that enterprise architects could play an important role in fostering information-sharing practices
  • Gartner suggested open data application programming interfaces (APIs) are a lightweight approach to data exchange. These APIs can be new sources of revenue, spur innovation, increase transparency and improve brand equity
Judith Schossboeck

Interview with Noam Chomsky - 1 views

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    Noam Chomsky's radical views on language found him global fame. 50 years on, the professor disusses death threats, the internet and why he thinks Obama was marketed like a brand of toothpaste.
Parycek

Matrix « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

  •  Brands Must Stay Focused On Where Customers Already Are
  • Google Buzz Facebook MySpace Twitter
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