Netflix's Secret Special Algorithm Is a Human - The New Yorker - 0 views
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Johann Höchtl on 29 Jan 15I do not doubt that companies like Netflix, Amazon, and Google rely more on data every day. But the best human curators still maintain their supremacy. Data may help, but what may matter more is a sense of what appeals to the hearts of obsessive people, and who can deliver that. And what that suggests is that competition will remain possible for companies that aren't Amazon or Netflix, without massive piles of data on hand.