Assuming philosophy should be relevant to the way we choose to live our lives, three questions guide this paper. What are some moral foundations for revolution? Do you realize what is happening? Are you willing to do anything about it?
In der Studie „Marketing und Markenkommunikation im Social Media" wurde die Kommunikation zu den Getränkemarken Red Bull, Coca Cola und Pepsi untersucht.
Unstructured Information Management applications are
software systems that analyze large volumes of
unstructured information in order to discover knowledge
that is relevant to an end user. An example UIM
application might ingest plain text and identify
entities, such as persons, places, organizations; or
relations, such as works-for or located-at.
It invites individuals to foist and endorse (or not) ideas with no pressure to consider the full public consequences of them, including whether they can be sustained across ideological or partisan lines, or how practical they are, or how insulting of public officers. There is the published intention to attract a full range of public perspectives, but instead it tends to attract enclaves of people with committed strategies (eg. embarrass public officials) or perspectives (eg. technology is the answer). While national initiatives attract noise, in more local applications of such ideation, participation is often too thin to be meaningful. This all comes down the question of representativeness. If a governing body is going to legitimately use these ideas, and be compelled to do so, then there has to be good evidence that the contributors do actually form a descriptive representation of the public being governed.
I think if you have a technical problem that requires particular expertise, then such ideation processes can find the needle in the haystack. Those of us who subscribe to technical forums know how well that works. I think some people feel that public policy ideation works the same way, but it doesn't because in a contested political environment, what "should be done" is claimed on normative rather than technical grounds.
Another metaphor for the ranking in ideation is consumer selection, which many in political science would model as rational choice, privileging private over public interests. Should that be the motor for the selection of public policy?
I write all this knowing full well that I risk throwing the baby out with the bathwater. I just think we can do better. Some ideation processes should invite people randomly, to ensure full demographic spread on relevant dimensions (eg. age, education, political leaning). Let's have multi-stage processes, where contributors do more than just introduce and rank ideas--to their credit, thi
Customers are in control. Work with them and learn from them.
Real conversations are two-way.
Think before you talk—but always be yourself.
Address any form of dissatisfaction head on.
Be aware that any conversation can become global at any time.
Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same.
Don't be afraid to apologize.
Develop direct links to customer community (IdeaStorm for Dell), listen for how we can improve.
One customer is part of many communities.
Teamwork, transparency and frequent consistent communication are key in this new world.
No shortcuts are possible. Implementing business change requires much effort across departments.
Tools are important but people drive processes.
Feedback digital media tools for email and chat, inside and outside of Dell, are becoming as vital as call data and traditional online support.
Working globally means anti