Social networking is a daily activity for most of us. Anyone paying attention knows that sites like Facebook and Twitter have hundreds of millions of users and are extremely popular. But one thing I think we all forget from time to time is that these social networking sites are businesses. They do have employees and they do have costs. So I ask again, how do social networks make money?The short answer is that they don’t, not on their own at least – at first. There are a few different ways social networking sites earn money, with more on the horizon. This article aims at uncovering a few of these methods and answering the questions that many of us are asking.Read more at www.makeuseof.com
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How Do Social Networks Make Money? [30Apr10] - 0 views
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The Darknet Project: netroots activists dream of global mesh network [07Nov11] - 0 views
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A group of Internet activists gathered last week in an Internet Relay Chat (IRC) channel to begin planning an ambitious project—they hope to overcome electronic surveillance and censorship by creating a whole new Internet. The group, which coordinates its efforts through the Reddit social networking site, calls its endeavor The Darknet Project (TDP).
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The goal behind the project is to create a global darknet, a decentralized web of interconnected wireless mesh networks that operate independently of each other and the conventional internet. In a wireless mesh network, individual nodes can relay data for other nodes, ensuring that the routing of data remains robust as nodes on the network are added and removed. The idea behind TDP is that such a network would be resistant to censorship and shutdown because there would be no central point of control over the infrastructure.
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"Basically, the goal of the darknet plan project is to create an alternative, more free internet through a global mesh network," explained a TDP organizer who goes by the Internet handle 'Wolfeater.' "To accomplish this, we will establish local meshes and connect them via current infrastructure until our infrastructure begins to reach other meshes."
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TDP seems to have been influenced in part by an earlier unofficial effort launched by the Internet group Anonymous called Operation Mesh.
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Facebook friends MediaTek, embeds network in millions of featurephones [08Nov11] - 0 views
thenextweb.com/...k-in-millions-of-featurephones
facebook mobile technology trending smartphone business capability competition demand interfaces markets networking platform
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Furthering its efforts to extend its social network to mobile users regardless of which handset they own, Facebook has today announced a partnership with mobile chip maker MediaTek to deliver social networking capabilities to millions of consumers with Internet-connected featurephone devices.
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The partnership will see Facebook embedded into MediaTek’s mobile platform solutions, providing mobile device owners in emerging countries with access to Facebook via affordable handsets. It will use MediaTek’s Runtime Environment (MRE) to deliver social networking from the core of the device.
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MediaTek says that phones powered by its chipsets accounted for 40% of the overall Indian mobile market, with the company predicting that more than 50% of its customers will utilise its new runtime environment to deliver Facebook functionality. Facebook use is growing in the country, pulling users from Google’s Orkut social network, with additional mobile partnerships set to extend its growth.
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Facebook continues to outfit as many mobile devices with the ability to access its network, having already signed deals with numerous carriers around the world to provide free access to its networks regardless of handset. With MediaTek already working with handset vendors in India, Philippines and Indonesia, Facebook could see additional growth in these regions.
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10/4/19 Forget Social Networks; Enter Social Force Fields - 0 views
openintelligence.amplify.com/...orks-enter-social-force-fields
business method forget social networks global hyperlinks opportunity local force fields
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Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development.Now, suppose that an individual goes out and influences social situations in their community. Also suppose that social media could amplify the persons exterior impact – this would likewise impact internal psychology, etc., setting up a form of polarity between two positions. The greater the difference (diversity) in those positions, the greater the potential (energy state) of the outcome.The “Local Social” Force FieldSocial media is about to enter a new phase called “local social”. The hyperlinks that bind the web will become the hyperlinks that bind a community. The difference is that hyperlinks in “Global Social” environment converge down to specific information, Hyperlinks in Local Social will diverge up to diverse knowledge assets.Read more at www.ingenesist.com
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Global optical networking market on the up [22Jun11] - 0 views
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The global optical networking market is estimated to reach revenues of $20 billion in 2016, according to analyst firm Ovum. The global market is forecast to grow at 6% CAGR between 2010 and 2016, driven by investment from carriers in 40G and 100G networks. This level of growth, however, will vary according to region, with the North American market, for instance, estimated to grow by 12% this year while the Asia-Pacific market is predicted to contract by a further 3.2% in 2011. “Increasing bandwidth from residential broadband networks, mobile networks, and enterprises is the key driver of the growth. Carriers are investing in access networks and mobile long-term evolution (LTE) roll-outs are beginning to gain momentum,” said Ovum analyst Ian Redpath. “The optical networking market is also reaching a watershed moment in terms of technology. Networks based on 40G and 100G wavelengths are now poised for mass-market deployment.”
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On top - In case you missed it, Skype is bigger than Facebook 10/04/25 - 0 views
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“it’s interesting to see how large a company that provides an actually useful service can get bigger than one who’s apparent key reasons for existing are for you to share embarrassing photos of yourself and tend a virtual farm. Skype has also not felt a need to try to weasel its way into every corner of the Web with questionable tools that track your movement from site-to-site, or manipulate your profile because you click a “Like” button somewhere. Skype just exists. If you choose to use it, great, but if you don’t, they aren’t in your face about it.”
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Some might say it’s like comparing apples and oranges as one is a social network, and one is not, but it’s still interesting to see Facebook is not the biggest thing out there despite what that company might like to have you thinkGigaOm provided some stats that Skype gave out at the recent eComm ConferenceSkype added 39 million registered users in the fourth quarter to end the year with a total of 560 millionSkype in 2009 accounted for 12 percent of the world’s international calling minutes, a 50 percent increase over 2008
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36 percent of Skype-to-Skype calls as of the end of the fourth quarter included video — in other words, Skype is going to figure prominently in the video conferencing business, challenging more established players with its no-cost solutionlike Facebook, there are people with multiple accounts, and there are also spammers, but those accounts get shut down pretty fastSkype has also not felt a need to try to weasel its way into every corner of the Web
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Traffix gets $7M to solve mobile signaling challenges - Broadband News and Analysis [02... - 0 views
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Mobile handsets have a bad habit of oversharing with the networks they operate on, with some handsets being chattier than others. This signaling data, as it’s known in the industry, can congest mobile networks, and Traffix Systems, a six-year-old Israeli company wants to help operators solve that problem.
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The company said Wednesday that it raised a first round of $7 million led by Bessemer Venture Partners to help it expand operations. Ben Volkow, the CEO, says that 60 percent of operators already have some Traffix gear on their networks to address and manage signaling traffic, but more operators are interested. As more operators began deploying LTE networks, which add to the complexity of signaling traffic and to the overall network, Volkow decided that his previous strategy of growing the business through bootstrapping it no longer made sense. “We needed to scale and grow the business,” he said in an interview.
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Signaling traffic is the data the phone or device sends out to the network to tell it where it is, what is it is doing, how much it is allowed to do based on the subscriber’s plan and figure out when to hop to the next base station. Chetan Sharma, a wireless analyst, issued a report last year noting that network congestion is generally caused by two big things: (1) signaling traffic caused by smartphones and superphones and (2) peak data traffic caused by data cards and embedded laptops.
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He wrote that signaling traffic is growing faster than raw data traffic because smartphones are not very efficient with applications. As proof, he showed that smartphone signaling traffic is more than eight times data card signaling traffic, even though smartphones were only a small segment of the overall base of devices on the network. And this report was issued before smartphones had achieved the popularity that they have today!
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Infinera, TeliaSonera test a new terabit network - Broadband News and Analysis [07Nov11] - 0 views
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TeliaSonera, a Scandinavian-based telephone company, has conducted a trial for an optical network that saw a terabit-speed optical transmission based on 500 Gbps super channels.
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A super channel is a large unit of optical capacity created by combining multiple optical carriers into a single managed entity — like an optical cloud of sorts.
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This is the largest super channel created so far, and it is based on Infinera’s 500 Gbps photonic integrated circuits (PICs).
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The trial used the Infinera gear and was conducted between Los Angeles and San Jose, Calif., a distance of 1,105 kilometers. Previous terabit trials utilized multiple 300 Gbps channels.
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In April 2011, Verizon and NEC tested a terabit backbone in Verizon’s fiber network in and around Dallas.
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Scientists have been pushing for networks toward 100 terabit speeds. The move to these higher-speed and high-capacity networks is part of the coming terabit age.
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“As 10 Gb/s services proliferate and 100 Gb/s router ports emerge, we are trialing advanced solutions that scale optical networks beyond 100 Gb/s,” said Erik Hallberg, the president at TeliaSonera International Carrier.
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Global optical networking market to be worth US$20 billion by 2016 [22Jun11] - 0 views
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The global optical networking (ON) market will reach revenues of $20 billion by 2016, as the sector pulls itself out of the economic downturn, predicts Ovum in a new forecast. However, the independent telecoms analyst warns that although the global market will grow at a compound annual growth rate (CAGR) of 6% from 2010 to 2016, not all of the regions will see strong growth. Ian Redpath, Ovum analyst and author of the forecast, said that "increasing bandwidth from residential broadband networks, mobile networks, and enterprises is the key driver of the growth. Carriers are investing in access networks and mobile long term evolution (LTE) rollouts are beginning to gain momentum. The ON market is also reaching a watershed moment in terms of technology. Networks based on 40G and 100G wavelengths are now poised for mass-market deployment.
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Merging the Digital and Virtual Worlds | Product Design and Development - 0 views
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Putting sensors and actuators in everything from homes and cars to shoes and coffee cups promises to make our daily lives easier, safer and more efficient. But such 'ambient intelligence' requires a merger of the virtual and digital worlds. EU-funded researchers in the Sensei project are bridging the gap and their results are already leading to 'smart cities' being set up all over Europe.
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'Today, the internet world is a virtual world of data mostly stored and accessed from servers,' says Dr Hérault. In the future, we will have an 'Internet of things' in which a multitude of things in the real, physical world will be digitised continuously: in many situations, we won't just be asking web servers for data, we will be asking sensors in everyday objects for data, he suggests. 'We need to understand how best to interconnect the real world and the virtual world.'
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An open service interface that uses semantic information to process data means that information is accessible and understandable to both humans and machines. 'You could ask, for example, "What is the temperature on Oxford Street?" The system would decode that semantic information, access sensor networks on Oxford Street that have temperature sensors, check the reliability of each network with regard to information quality, and return an answer,' Dr Hérault explains.
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Within the Sensei architecture, each sensor and actuator network is conceived as an 'island' that, through an interface middleware, can be connected to the overall system and can publish data independently of the technologies they are using or the type of information involved. An island could be a home, a bus station, a car or your own personal network of smart clothing and mobile devices. From a privacy and security perspective, each user is able to control which type of information they wish to share and with whom.
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'If we are going to deploy billions of wirelessly interconnected sensors and actuators, the impact in terms of energy consumption and carbon footprint could become very significant. It is thus very important to develop sensors and actuators able to scavenge energy from their environment and communicate with ultra-low power energy consumption,' Dr Hérault says.
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Efficient sensors, operating within the Sensei architecture and coupled with technology developed in a parallel EU-funded project 'Wireless sensor network testbeds' (Wisebed), are already in the process of making their real world debut. As part of the 'SmartSantander' initiative, a follow-up project to Sensei, 12,000 devices are being deployed in the northern Spanish city of Santander over the coming year. In a first implementation they will be used to monitor available parking places and inform drivers about where there is space available, helping to smooth the flow of traffic in the city and reduce pollution.
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In this project, sensor and actuator networks will be set up in Santander to provide smart street lighting, dimming the lights to save energy when there is no one on the street, for example, and turning them up if some kind of incident or increased activity is detected. In Aarhus, the main focus will be to collect data about the water and sewage infrastructure, shape the information and use it in an intelligent and autonomous way. In Berlin, partners are working on the development of 'intelligent waste baskets' in order to optimise waste management. The Trento partners, meanwhile, are focusing on the development of intelligent water management in order to improve the utilisation of water for both drinking and energy generation in mountain areas. In Birmingham, transport infrastructure and services, including trams, buses, roads, cycle paths and walkways, will be optimised leading to streamlined transitions between modes, time saving and greater efficiency across the board.
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Mobile Ad Network Millennial Media Expands To Southeast Asia | TechCrunch [08Nov11] - 0 views
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Mobile ad network Millennial Media is announcing an expansion to the Asia-Pacific region. Millennial is one of the largest remaining independent ad networks after AdMob was bought by Google and Apple acquired Quattro. There’s no doubt that many technology companies have eyed Millennial as an acquisition target, but the company has managed to remain independent despite the increased consolidation taking place in the mobile ad space.
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So why Southeast Asia? Gartner forecasts that the mobile advertising industry in Asia Pacific will grow from $1.6 billion USD to $6.9B in 2015 and Millennial wants to be in a position to capitalize on this. The company is also eyeing Korea, Japan and China as other expansion areas.
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In May, Bloomberg reported that Millennial was talking to bankers about an IPO, which could come in the Fall or in early 2012 and would value the company at a whopping $700 million to $1 billion (AdMob was sold to Google for $750 million). And the company is now seeing $50 million in revenue.
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Social sites losing popularity with young - 0 views
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Social networking websites have lost some of their “cool” factor with younger users and are on their way to becoming the preserve of the middle-aged, according to figures published by Ofcom. The proportion of British 15- to 24-year-olds with a profile on a social networking site such as Facebook or MySpace fell for the first time last year from 55 per cent to 50 per cent, according to the communications regulator. Older internet users are still flocking to the sites, however. The proportion of 25- to 34-year-olds claiming to have a social networking profile grew by 6 percentage points to 46 per cent, and among 35- to 54-year-olds by 8 percentage points to 35 per cent. the audience figures for individual social networking sites from Nielsen Online, another online research company, support the picture that social networking is an ageing medium. this ephemeral demographic may be moving on before media owners have properly learnt how to make money from their sites. Read more at www.ft.com Perhaps, older people will develop more serious, reflective uses for social networking than the young pioneers.
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LinkedIn deemed most important social network | Industry News [13Jun11] - 0 views
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Entrepreneurs who incorporate LinkedIn into their B2B online marketing initiatives will likely be ecstatic to hear the social network has been deemed the most important social site. According to a survey conducted by Performics, which polled nearly 3,000 active social networkers, 59 percent said it is the most important to have a LinkedIn account. Half of respondents (50 percent) say they visit the social network at least weekly, while 20 percent log in daily.
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Video-Sharing iPhone App Limits Users to 1-Minute Clips [22Sep11] - 0 views
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If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.
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Badgeville looks beyond gamification, launches a behavior platform - Tech News and Anal... - 0 views
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Badgeville has been synonymous with gamification, the idea of incorporating game mechanics to motivate employees and consumers to do specific tasks. But the company says it’s not stopping with gamification; it sees a future in shaping behavior through a combination of game mechanics, private social networks and reputation and rank.
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building off its Social Fabric technology that allows any website to build a social network out of its community using a new behavior graph. The behavior graph helps track a user’s interaction within a social context on any site, application or product.
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provide corporate clients with a suite of services that can help them apply “behavior management” to their own employees or consumers.
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We think there’s a new category called behavior management. Individual things such as analytics, social, gamification, private label social networks. It’s all scratching this issue. We focus on how to turn it all into a platform that allows any type of company, anyone with an audience, to use these techniques for user behavior.
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The new behavior platform will potentially pit Badgeville against some enterprise social networking tools like Chatter, Yammer and others. But Duggan said it’s also working to integrate with those services so the behavior platform can incorporate actions on these channels into its larger reputation and rank system.
2MoreData now makes up 97% of UK mobile operator Three's traffic [31Oct11] - 0 views
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It appears that offering all-you-can-eat data packages for its smartphone customers has tempted a fair number of customers after UK mobile operator Three announced that data now constitutes 97% of the network traffic flowing through its networks.
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Three is now the UK’s fastest growing mobile network, buoyed by an increase in mobile consumers switching from its rivals with promises of unlimited data on both its monthly and pay-as-you-go tariffs, resulting in a 427% increase in data usage on its networks, as customers use their connections to download apps, stream films and TV shows and check their social networking accounts on the go.
5MoreAmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch - 0 views
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American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare. Through a new Facebook app called “Link, Like, Love,” AmEx cardholders can link their cards to their Facebook accounts just like they can already link their cards to their Foursquare accounts. Once they do so they will get a dashboard of deals from brands such as Whole Foods, Dunkin’ Donuts, Virgin America, and Sports Authority. (These offers are different than Facebook Deals, which Facebook sources itself)
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Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends “like” on the Web using the Facebook like button.
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Although many of the deals at launch are with national brands, AmEx is also leveraging its relationships with smaller local merchants. It is a launching a program aimed at them called Go Social which allows merchants to manage deals across both Facebook and Foursquare, with other social networks to be added in the future. Business owners will be able to create their own coupon-less deals in a self-serve manner that are triggered whenever someone with a linked account buys a deal item. Self-serve has been a challenge so far with local merchants, but AmEx can market to them through its existing channels.
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Go Social will also allow merchants to put their locations on social networks like Facebook and Foursquare, and track their deal campaigns across those networks. Since AmEx has all the payment information, it can track deal redemption fairly easily. Closing the offer to redemption loop is the singel biggest challenge in the daily deals space. Even Groupon Now, Groupon’s mobile app with instant deals, requires participating merchants to have iPhones and train staff on how to redeem the offers. AmEx doesn’t try to change the behavior of the consumer or the merchant, other than give them an incentive to pay with AmEx versus cash or a credit card.
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While it all sounds good on paper, the proof will be in the quality and density of deals that AmEx can procure. This will be a battle between local sales forces. But it looks like Groupon and LivingSocial finally have some serious competition.
13MoreOPENWAYS ANNOUNCING: Mobile Key DUAL© with Pure NFC™ in Cooperation with Nord... - 0 views
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The best of mobile technologies are now combined to offer hoteliers the most advanced front desk bypass solution that is 100% deployable today, 100% future proof, 100% compatible with the major electronic locks and 0% dependent on Mobile Phone Operators/Carriers
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Modern travelers are expecting self-service options to make their journey easier. Who did not dream to one day be able to arrive at the hotel and go straight to the room without having to go through the burden of the check-in process? Thanks to Mobile Key by OpenWays, guests can already choose to proceed straight to their room upon arrival and securely open their door with their cell phone. They are no longer forced to wait in line at the front desk – unless they want to.
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100% Deployable Today / 100% Future Proof / Truly Ubiquitous "Mobile Key works TODAY with ALL cell phones worldwide. With NFC (Near Field Communication) enabled cell phones gradually hitting the market in larger volumes during 2012 and 2013, we are pleased to announce Mobile Key DUAL© with Pure NFC™," said Pascal Metivier, Founder and CEO of OpenWays. "Mobile Key DUAL© combines the established and highly ubiquitous CAC™ (Crypto Acoustic Credential) technology with both RFID and NFC technologies so we can offer the only 'fully deployable today' while 'fully future proof' solution to our customers. Thanks to Mobile Key DUAL©, hoteliers can offer today a mobile-based front desk bypass solution to all their guests while being sure that the investment they are making is made for the long run."
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In 2010, Nordic Choice Hotels was first to try mobile NFC key technology in hotels: It was an important learning experience that helped identifying needed improvements and changes
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“When Nordic Choice Hotels conducted an NFC key pilot in 2010 at our Clarion Hotel Stockholm property we learned that mobile keys are the future for hospitality. We also learned of some limitations to the technology and it was decided not to expand the trial,” said Svein Krakk, Nordic Choice Hotels CIO. “Indeed the pilot we ran was very educative and helped us identify several areas that needed to be improved in order to make NFC viable within a hospitality environment.
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“The No. 1 priority for Nordic Choice Hotels is to provide freedom of choice for our guests," Krakk said. "Freedom to choose the phone you prefer, to use any mobile operator, to use mobile keys or ordinary keys independently or in combination. We started looking for alternative technologies addressing some of the shortcomings of the pilot. First the user interface needed to be improved. With the latest generation of NFC phones it is not very easy for the end user to figure out how to position the phone vis à vis the lock reader. We also wanted a solution that bypassed the SWP protocol which is designed to make the solution mobile operator and mobile carrier dependant. The pilot was limited to one mobile operator. More than 1,500 mobile operators / carriers exist around the world and our guests could come from anywhere, so offering a solution that works only with one or a few carriers would be pointless.”
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Hotelier’s independency and cost control are key "Equally important, the SWP standard drives the cost and complexity if implementation towards areas that hoteliers do not like," he said. "It implies a long list of fees to pay to the mobile phone carriers and it places our brands and hotels in a state of dependency that is not acceptable. In addition, we felt that using a solution that would make us dependant on one lock vendor only was not a good idea."
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A good mobile front desk bypass solution must be guest centric, supported by a strong business case and must be deployable for real "In 2010, we also tested the Mobile Key solution by OpenWays with CAC™ technology," Krakk said. "We appreciated that it was compatible with all cell phones worldwide, that it was easy to use and that it was mobile carrier independent. Equally important, the pilots conducted were great successes both from a technology and a guest satisfaction stand point. As a result, we decided to deploy Mobile Key by OpenWays in several hotels and we are continuing as we speak. "We also decided to challenge OpenWays to think about the next steps and to include NFC as part of their strategy," he added. "Obviously, we wanted an NFC solution that would be free of the identified shortfalls but also would allow us to eventually offer more services to our guests in the years to come. We do realize that it will take years before NFC phones reach any form of critical mass, nevertheless we want to be sure to deploy and invest in the most future-proof platform while our dependency on both mobile carriers and lock vendors would be minimal. As a result, OpenWays proposed to us Mobile Key DUAL© with Pure NFC™. We were immediately seduced with the open architecture of the OpenWays solution. We were thrilled with the idea to offer a DUAL platform allowing us to leverage all mobiles today with the CAC™ technology while building an infrastructure for when NFC will be reaching critical mass. We are now looking forward to go live with several hotels this year."
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Mobile Key DUAL© with Pure NFC™ is very unique: The solution is protected by 26 patent filings and patents; It allows OpenWays' customers to deploy globally without having to ever worry about knowing if their guests have the right phone or the right carrier; And, it works with all phones and all carriers. "Pure NFC™ allows adding NFC features while still being fully carrier and lock provider independent," Metivier said. "It is highly secured and operates on trusted networks. It leverages modern cryptology combined with highly secured OTP (One Time Password) principles. Implementation costs are significantly lower than with the sole SWP protocol and significant engineering efforts were invested in making the user interface intuitive. This was achieved with the design of very specific RFID antennas designed to provide high reading performances with the next generation of NFC handsets. Other areas of focus were ergonomics and human factors. With NFC, what appears to be a good idea -- because you simply have to wave your phone to a lock to open it -- can sometime be a very bad idea when you truly analyse user behaviours and expectations."
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A solution compatible for both new build and existing hotel locks Like Mobile Key by OpenWays, Mobile Key DUAL© with Pure NFC™ can be applied to existing hotel locks and/or major renovations. New locks that are factory made with the OpenWays module built in can be provided by the major electronic lock vendors.
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A solution that works with ALL cell phones and ALL Smartphones With Mobile Key by OpenWays, all smartphones can receive an app and leverage any data network (2G, 3G, 4G and even the hotel WiFi network) to use Mobile Key. The same is true for hotel staff who use our “Mobile key for Master Keys” that offers much more security (real time master key management) and flexibility than traditional plastic cards.
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A “green” solution that contributes to reduced waste Mobile Key is green. The more guests use their mobile phones as room keys, the less plastic key cards will end up spoiling the environment. Today everyone is concerned about the planet, and hoteliers want to allow their guests to contribute to waste reduction programs. Because Mobile Key by OpenWays is only made with data, it is the cleanest room key a hotelier can offer. "With Mobile Key DUAL© with Pure NFC™, we are making a giant step forward and confirming our global leadership in key management via Mobile phone," Metivier said. "Mobile Key DUAL© with Pure NFC™ is a solution that is going to be 'new for long time' and will be also applied to many other market segments outside the hospitality industry, such as residential, commercial buildings, university campuses, and more. "We would like to thank our partners Nordic Choice Hotels, Nokia, NXP, KABA SAFLOK and Ariane systems that are making these first 2012 deployments possible," he said.
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About OpenWays | OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 6 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email barbw@prproconsulting.com. More information can be found by visiting www.OpenWays.com.
17MoreUpdate: Facebook Has A Mobile Card Up Its Sleeve In Addition To Advertising | paidContent - 0 views
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For as long as Facebook has been running its Facebook Credits program—the virtual currency that users can redeem on games and other content peddled through Facebook’s network—it has been letting users top up those Credits using their mobile phones. It does this in partnership with companies like (reportedly) Boku and (definitely) Zong, the payments company bought by eBay’s PayPal last year. Users can also top up their Credits via PayPal and credit cards.
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It’s not known how much, exactly, is purchased via the mobile channel today, but it is an example of how mobile is actually already driving significant revenue for Facebook. “Facebook Credits make a lot of money through mobile phones,” enough that Zong was “growing very fast last year” because of Facebook purchases, according to Frederic Court, a partner with Advent Venture Parnters, one of the VCs that backed Zong before the eBay (NSDQ: EBAY) buy.
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This is because while sometimes the mobile payments were actually more expensive than a PayPal or credit card transaction, they are often a lot quicker to do, especially if you are in the middle of a game. And, as with other mobile-based payment options, they appeal to those who don’t have or want to enter card details.
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Commissions on those Credits netted Facebook $557 million in revenues in 2011. (Facebook writes in the S-1 that the “other fees” that it designates on the same line as Payments was “immaterial.”)
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At this point, Facebook doesn’t take any commission on Credits that are purchased via mobile: that service—which uses the premium SMS channel to send a code to a user to redeem Credits on the main site, and then charges the amount directly to the user’s mobile bill—already has some other parties taking a cut, including the provider (eg Zong or Boku), the mobile carrier and even another processing middleman. Rather, Facebook’s cut comes in the form of a commission on the payments, similar to what Apple (NSDQ: AAPL) takes for transactions on its App Store. That fee is 30 percent.
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Could Facebook eventually take more control of its payments, and potentially cut out some of those middle people? Probably not soon, in Court’s opinion. “Zong brought something to Facebook that it didn’t know how to do, and it became very deeply integrated,” he said. “I don’t see them starting to do what Zong does, which is connecting hundreds of operators.” Then again, he added, “When they have a worth of $100 billion with $10 billion on the balance sheet they can do pretty much anything they want.”
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What’s interesting is that as Facebook starts to expand some of the other functionality on its mobile platform, that will also open up a lot more opportunities in terms of mobile transactions as well.
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As Facebook enables and opens APIs to get publishers to build apps for its mobile platforms (via the web and apps), “Facebook will make sure those are monetized,” he said. “I have no doubt Facebook will be making money on mobile games and other content given the engagement and scale on mobile. There is an amazing opening there.” Paying for Credits that will actually get used on the device itself, he said, will be “even more natural.”
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Facebook in the S-1 said it had 425 million monthly active users accessing the social network via mobile devices, with that number outpacing the growth of overall subscribers.
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“Credits is a wallet that you can top up in all kinds of ways,” he said. “Facebook has created its own currency and has imposed that on anyone offering digital goods on Facebook.” If anything, that currency might have a life outside the platform, to to buy things outside of Facebook.
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But even with the opportunity for Credits, Court doesn’t see this eventually overtaking revenues from whatever advertising Facebook plans to put on its mobile services “for a very simple reason,” which is down to how those games are played today. “If you look at Zynga, only between two and three percent of people who play actually pay. The rest play for free. Tt will be the same for Facebook on mobile, with only a fraction spending money,” he predicted. “With advertising, 100 percent of the population is exposed.”
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Even though Facebook has listed “no mobile ads” as one of its risks on the S-1, it could be playing its cards very close to its chest: the last few days has been a lot of speculation already about how soon Facebook will launch those mobile ads.
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Razorfish (via Digiday) says that it is already working on a pilot for rich-media ads for the social network.
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The blog Inside Facebook, meanwhile, has put its money down on sponsored stories to be the “most likely” first stab at mobile advertising on the site, with running a mobile ad network the second-most likely option. (That’s one that we explored a bit yesterday as well.)
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Update: Razorfish’s VP of mobile, Paul Gelb, has made a correction on how his comments were portrayed in the Digiday story (via Twitter): his agency is not working on any mobile ad buying with Facebook. “In the interview I was referring to rich media featured stories, not paid ads,” he said.
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A Facebook spokesperson, via email, added the following: “We want to clarify that we are not working with any agency to create paid ads on our mobile platform.”
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Much has been made of the mobile risks that Facebook laid out in its S-1 IPO filing earlier this week. Essentially, it’s seeing/pushing massive growth in mobile, but it still hasn’t tried out advertising, its most effective route to revenues, on this platform. That’s not to say it won’t. But meanwhile, there is another area where Facebook is already making money through mobile.
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