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Dan R.D.

Putting people first » Context aware computing and futurism at Intel - 0 views

  • “Context-awareness can make computing devices more responsive to individual needs and help to intelligently personalize apps and services. Using self-learning mechanisms, sensor inputs, and data analytics, Intel research teams are engaged in a number of projects that promise to take machine learning beyond the lab to practical, real-world applications.”
  • Most interestingly, the site goes into some depth on Intel’s current projects that explore the boundaries of context-aware computing:
  • Online Semi-Supervised Learning and Face Recognition: Use face recognition in place of a password to log in to any protected site. The self-learning techniques being refined by this project can be adapted to many areas of context awareness.
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  • Context Aware Computing—Activity Recognition: This project is developing techniques so that your computer can adapt to your patterns of activity and, based on your needs and expectations, instruct and guide you on a daily basis.
  • Context-Aware Computer—Social Proximity Detection: Your friends, family, and co-workers all play a role in determining how your daily activities unfold. This project identifies ways to use the proximity of people important in your life to adjust communications and to help coordinate activities.
Marc-Alexandre Gagnon

Recent Swype Purchase A Game-Changer For Nuance Communications - Seeking Alpha [16Oct11] - 0 views

  • Nuance Communications (NUAN) CEO Paul Ricci must have taken copious notes in class because his company's recent purchase of Swype has catapulted it from a voice recognition company to an input organization.
  • I think this is a big move for the company because it expands what it, as an entity, does.
  • To "swype," a person traces across keyboard letters in a continuous motion to comprise a word. Swype says its input method lets people do more than 40 words a minute, and says the application is meant to work across not just phones and tablets, but also game consoles, kiosks, televisions and other screens.
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  • Swype is licensed by a number of Android-based device makers, and that Swype has signed with 15 manufacturer partners and is on 50 million devices shipped in the last 18 months.
  • That's a lot of smartphones, and let's not forget that Apple (AAPL) is a player in that arena, too. In fact, it recently released its much ballyhooed iPhone 4S with the usual media circus in tow. The technology and investing press have written extensively about the device, and the big selling point of the communicator is its voice-recognition wizardry, more commonly known as Siri. Nothing has been confirmed, but Nuance Communications purportedly has the technical know-how that is the backbone of this game changer.
  • Dragon (the Nuance voice engine) happens to be almost universally regarded as the best voice recognition software.
  • As we've moved from predictive text to voice activated mobile computers, one thing is apparent - not one company can do it all alone. These wireless communication devices are a symphonic whole of many efforts. "The nature of the Mobile business is changed to one where our engagements with a number of important partners has become more extensive in co-development.
Dan R.D.

A New Way of Tracking Corporate Business News [19Oct11] - 0 views

  • GageIn is trying to enter this market with the release of its Content Platform and the integration with Salesforce and LinkedIn data repositories.
  • The trick is in the filtering, to be sure: you don't want to plow through irrelevant searches or receive too few alerts about the things that you want to track. "The quality of content I receive is unbeatable. I now spend less time searching for stories about prospects, competitors and my industry and more time engaging my audience," says Kelly Morgan, director of marketing at HealthRx and an early user of the GageIn service.
  • It tries to pull information about companies, people and actionable events such as personnel changes to a single place and doing so in real-time, too.
Dan R.D.

Inside AR: how augmented reality works [30Sep11] - 0 views

  • By providing an open platform for the creation of augmented-reality layers, these apps have democratised the AR industry - and made possible flights of fancy such as Unseen Sculptures, in which new-media artist Warren Armstrong and nearly two dozen others collaborated to populate central Melbourne and Sydney with a range of virtual artworks that "appeared" when smartphones running the Layar app were pointed at particular parts of the city."I'm fascinated by mobile devices and their ubiquity," says Armstrong, who has spearheaded the project's expansion - including planned engagements with the Sydney Fringe Festival, Cairns Festival and other projects. "It's very immersive: you can go to a location, put on headphones and do amazing things with sounds. Layar takes care of the fiddly back-end stuff for people who aren't au fait with PHP or MySQL programming. The whole thing is in its infancy, and there's a lot of scope for creating new things."
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    Follow source to get a pretty good description of augmented reality / aurec.
Marc-Alexandre Gagnon

Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views

  • Get Glue:
  • In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
  • SEOmoz
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  • “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
  • Step 1: You need points.
  • But points are meaningless without a leader board.
  • Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
  • Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
  • We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
  • Encourage users to hand over data - it makes us smarter marketers.
  • Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
  • Badges?
  • Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
  • If you have a crappy product it really doesn’t matter.
  • Virtual Currency/Goods
  • What could we do/take away from this?
  • Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
  • Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
  • Create signups/sales with loss aversion
  • Help people drive their business
  • Generate Reviews- badge and point system for heavy users?
  • Increase signups
  • Reward for Gifting
  • Reward for Uplaoding Content
  • Generate links
  • Increase social shares
  • Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
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