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The Future Foundation is a consumer and business trends think-tank, the leading consumer insight and strategic futures company. Our core expertise comes from understanding and forecasting social and consumer trends and analysing the extent and nature of their impact on markets, services, brands and products. Our work is strategic and future-focused, advising our clients on how to plan for the future by meeting changing customer needs.

The Institute for the Future (IFTF) is an independent nonprofit research group. We work with organizations of all kinds to help them make better, more informed decisions about the future. We provide the foresight to create insights that lead to action. We bring a combination of tools, methodologies, and a deep understanding of emerging trends and discontinuities to our work with companies, foundations, and government agencies. We take an explicitly global approach to strategic planning, linking macro trends to local issues.