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it's one-stop shopping, since social networking sites are really just aggregates of Web technologies we've all grown accustomed to using. You typically get started by creating a profile page where you can send and receive email and instant messages, post and view photos and videos, write blog entries, participate in forums or discussions, and share documents, thoughts, and ideas.

Out of the services that we review below, we found that Ning provides the best platform for setting up good-looking, sophisticated social networks with minimal effort. KickApps provides the best platform for integrating social networking components into existing websites. CrowdVine and Haystack are viable options for organizations that are looking for simple social networks to improve personalized communication online. CollectiveX is most suitable for existing groups that want to collaborate online. And GoingOn provides a promising hybrid solution with capabilities shared by both Ning and KickApps.