There Is Such A Thing As A Free Coffee | The Utopianist - Think Bigger - 0 views
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Overall, the ratio of people taking versus giving is 2-1. Stark has a truly grand vision: “It’s literally giving people hope. Ultimately the goal is for more people to do this kind of thing. I admit it seems a little frivolous to give away coffee to people with iPhones. But imagine if you had a CVS card and you could give someone $10 for their Alzheimer’s medication. The concept of frictionless social giving is very attractive. And this is just the beginning of that.” It’s easy enough to text a number to make a donation during times of disaster, and many do it, but the concern may still exist over “where” the money is going; systems with re-loadable cards are straightforward and in some way more transparent (after all, the users probably have their own, personal, cards), serving to spur people into donating even more. I say let’s expand this — I cannot wait to see it act elsewhere — some sort of school card, perhaps? Download the full-sized card here; before you go, check the balance on Twitter — updated every couple of minutes, Stark wrote the program himself. “Like” Jonathan’s Starbucks Card on Facebook to spread the word; and when you want to donate, simply log on to the Starbucks website and reload card number 6061006913522430.
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Programmer Jonathan Stark, vice president of Mobiquity, has begun a truly cool experiment: sharing his Starbucks card with the world. While researching ways one can pay-by-mobile, Stark took an interesting perspective on Starbucks' system. He realized there was (at the time) no app for Android users, so he simply took a picture of his card and posted it online. He loaded it with $30 and then encouraged others to use it - and reload it, if they see fit. Not surprisingly, people took him up on it. Since those $30, the card has seen over $9,000 worth of anonymous donations. Stark says that "every time the balance gets really high, it brings out the worst in people: Someone goes down to Starbucks and makes a huge purchase. I don't know if they are buying coffee beans or mugs, or transferring money to their own card or what. But as long as the balance stays low, say $20 to $30, it seems like it manages itself. I haven't put any money on it in a while. All the money going through the card right now is the kindness of strangers."