True Enough : CJR - 0 views
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The dangers are clear. As PR becomes ascendant, private and government interests become more able to generate, filter, distort, and dominate the public debate, and to do so without the public knowing it. “What we are seeing now is the demise of journalism at the same time we have an increasing level of public relations and propaganda,” McChesney said. “We are entering a zone that has never been seen before in this country.”
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Michael Schudson, a journalism professor at Columbia University, cjr contributor, and author of Discovering the News, said modern public relations started when Ivy Lee, a minister’s son and a former reporter at the New York World, tipped reporters to an accident on the Pennsylvania Railroad. Before then, railroads had done everything they could to cover up accidents. But Lee figured that crashes, which tend to leave visible wreckage, were hard to hide. So it was better to get out in front of the inevitable story. The press release was born. Schudson said the rise of the “publicity agent” created deep concern among the nation’s leaders, who distrusted a middleman inserting itself and shaping messages between government and the public. Congress was so concerned that it attached amendments to bills in 1908 and 1913 that said no money could be appropriated for preparing newspaper articles or hiring publicity agents.
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But World War I pushed those concerns to the side. The government needed to rally the public behind a deeply unpopular war. Suddenly, publicity agents did not seem so bad.
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In their recent book, The Death and Life of American Journalism, Robert McChesney and John Nichols tracked the number of people working in journalism since 1980 and compared it to the numbers for public relations. Using data from the US Bureau of Labor Statistics, they found that the number of journalists has fallen drastically while public relations people have multiplied at an even faster rate. In 1980, there were about .45 PR workers per one hundred thousand population compared with .36 journalists. In 2008, there were .90 PR people per one hundred thousand compared to .25 journalists. That's a ratio of more than three-to-one, better equipped, better financed.