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stan mag

Politicians, Campaigns Have No Idea How to Go Viral | Fast Company - 0 views

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    ""The big takeaway point is you don't [reach the middle] with social media--I've yet to see any evidence that social media is going persuade truly persuadable voters,""
Rem Palpitt

Web 2.0: the new election superweapon - 1 views

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    From Twitter and Facebook to viral ads and crowdsourcing, technology appears to offer parties powerful new ways to engage voters
Rem Palpitt

Bloomberg Campaign Connects to Facebook - 0 views

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    Facebook Connect could ultimately give political campaigns more viral exposure for their online efforts. Campaign supporters who join Mr. Bloomberg's social network can easily invite their friends to join them in various online activities; if they sign up to attend a political event, that gets transferred back to Facebook too. Users are presented with options to withhold any and all of this information from Facebook if they wish.
stan mag

Neda and the Power of Viral Video | Web2.0h...Really? - 0 views

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    La video de Neda : une image, un symbole, une icone ?
Arnault Coulet

Rebooting Sweden ? (@thieulin) Comment une jeune bloggeuse suédoise boulevers... - 0 views

  • Les "Swedish Netroots" - c'est ainsi qu'ils se baptisent eux-mêmes - sont très actifs mais ont souvent du mal à percer dans les autres médias. Il y a trois jours, un pallier a toutefois été franchi. Emilie, une jeune bloggeuse, a écrit un billet revenant sur la perte de l'assurance santé de sa mère. En Suède, l'Etat providence est fort et d'importants programmes nationaux couvrent les besoins des personnes ayant perdu leur emploi en raison d'un problème de santé.
  • Jusqu'à ces derniers jours, le blog d'Emilie ne provoquait pas l'attention particulière des internautes et plus généralement des Suédois. Mais quelques heures après ce billet intitulé Sveket (http://klamydiabrevet.blogspot.com/2010/09/sveket.html), tout a changé. En seulement une journée, il a été partagé 20 000 fois sur Facebook. Deux jours plus tard, les quotidiens du soir ont repris cette histoire dans leurs éditions, comme le relate sur dans son billet (http://www.americablog.com/2010/09/how-blog-post-is-changing-swedish.html), le célèbre blogueur américain, John Aravosis.
  • Hier matin, le plus grand titrage du pays, AftonBladet, plaçait cette histoire à la une de son édition.picture.Tout un dispositif digital s'est mis en place avec une page facebook dédiée et une vidéo virale sur Youtube relatant cette histoire.
Arnault Coulet

RT @palpitt Obama: Donate your Twitter icon for stimulus http://is.gd/8E5Ac /via @Laure... - 0 views

  • o mark the anniversary of last year's stimulus package, Democrats have been pushing a chart comparing monthly job loss figures under George W. Bush and under President Obama. Now Obama -- or at least his Twitter persona, run by the Democratic National Committee -- is about to ask supporters to help out.
  • "OFA supporters are donating their Twitter pictures to mark the anniversary of the #RecoveryAct. Change yours here: http://bit.ly/b-E," the @BarackObama Twitter page will ask its 3.3 million followers Wednesday evening, a source tells Salon.
  • The idea is to spread awareness, virally and visually, of the way the administration says the stimulus bill helped pull the economy back from the edge of an abyss. The numbers to produce the chart came from the Bureau of Labor Statistics. "The graph tells a convincing story of how we are on the road to recovery," a Democratic source says.
Arnault Coulet

Iran: Chinese cyberactivists support Iranians (via @fondapol) - 0 views

  • hey have added their own new hashtag, #CN4Iran, and even built a new site to support the struggle of the Iranian people, titled CN4Iran.org. Global Voices interviewed one of the cyber activists behind this initiative.
  • Our site was created in Dec 28, 2009, hosted by Dreamhost.com (US). Our objective is to support the Iranian people for liberty and democracy, learn from them and spread the experiences to Chinese people.
  • Our target is the Chinese cyber citizen, firstly the Chinese users on twitter.com, and then other Chinese Internet users who read our information. Also, we infrequently have some worldwide readers, and we tell them the reaction in China (by translating some Chinese news into English)
  • ...1 more annotation...
  • Do you see any similarity between Chinese and Iranian censorship? What about cyber activism? We know that many web sites have been blocked by Iran Regime, which is similar to China. I guess they also have a censor system for keyword filtering, like the Great Firewall (GFW) in China. Such situation is quite common in countries like Iran and China.
Arnault Coulet

@digiactive what do you think about @evgenymorozov blog post "From slacktivism to activ... - 0 views

  • I've grown increasingly skeptical of numerous digital activism campaigns that attempt to change the world through Facebook and Twitter.
  • He started a Facebook group, which implied – but never stated so explicitly – that the city authorities were planning to dismantle the fountain, which of course was NEVER the case. He seeded the group to 125 friends who joined in a matter of hours; then it started spreading virally. In the first few days, it immediately went to a 1000 members and then it started growing more aggressively. After 3 days, it began to grow with over 2 new members each minute in the day time. When the group reached 27.500 members, Jørgensen decided to end the experiment. So there you have it: almost 28,000 people joined a cause that didn't really exist!
  • "just like we need stuff to furnish our homes to show who we are, on Facebook we need cultural objects that put together a version of me that I would like to present to the public."
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  • acebook users shape their online identity implicitly rather than explicitly
  • This shopping binge in an online identity supermarket has led to the proliferation of what I call “slacktivism”, where our digital effort make us feel very useful and important but have zero social impact
  • In a perfect world, this shouldn't even be considered a problem: better donate a penny than not to donate at all. The problem, however, is that the granularity of contemporary digital activism provides too many easy way-outs: too many people decide to donate a penny where they may otherwise want to donate a dollar
  • The problem is that most of these campaigns do not have clear goals or agenda items beyond awareness-raising.
  • Asking for money could also undermine one's efforts to engage groups members in more meaningful real-life activities: the fact that they have already donated some money, no matter how little, makes them feel as if they have already done their bit and should be left alone
  • Some grassroots campaigns are beginning to realize it: for example, the web-site of "Free Monem", a 2007 pan-Arab initiative to free an Egyptian blogger from jail carried a sign that said “DON'T DONATE; Take action” and had logos of Visa and MasterCard in a crossed red circle in the background
  • his was a way to show that their campaign needed more than money as well as to shame numerous local and international NGOs that like to raise money to “release bloggers from jail”, without having any meaningful impact on the situation on the ground.
  • Psychologists offer an interesting explanation as to why a million people working together may be less effective than one person working alone. They call this phenomenon “social loafing”.
  • Reading about Ringelmann's experiments, I realized that the same problem plagues much of today's “Facebook” activism:
  • For example, FreeRice, a web-site affiliated with the UN Food Program
  • This is a brilliant approach: millions of people rely on the Internet to study English anyway and most of them wouldn't mind being exposed to online advertising in exchange for a useful service. Both sides benefit, with no high words exchanged. Those who participate in the effort are not driven by helping the world and have a very selfish motivation; yet, they probably generate more good than thousands of people who are “fighting” hunger via Facebook. While this model may not be applicable to every situation, it's by finding practical hybrid models like FreeRice's that we could convert immense and undeniable collective energy of Internet users into tangible social change.
  • on't give people their identity trophies until they have proved their worth
    • Arnault Coulet
       
      clé
  • create diverse, distinctive, and non-trivial tasks; your supporters can do more than just click “send to all” button” all day.
    • Arnault Coulet
       
      second point
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