The B-School Case Study Gets a Digital Makeover - Businessweek - 0 views
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But for ancillary materials—all of the research and items that go with the textbook—students prefer digital,"
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Hall recalls this year’s Consumer Electronics Show in Las Vegas, where he had to meet with employees and be accessible to clients on the trade room floor. He had a case study to read, but an open laptop would have been rude and standoffish, he says.
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Although students could take notes, highlight, and use a dictionary function, some said they were frustrated by the Kindle’s file management system and by an inability to easily skip back and forth between text and exhibits at the end. That’s a far bigger problem when dealing with dozens of case studies—which have numerous exhibits—than with a handful of text books.
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Regardless of how interactive case studies may become, what won’t change are the analytical and critical thinking skills they impart, Rowe says.