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Why You Must BlogI believe that blogging in your business is vital to creating a public personae and making your company more accessible. In an era where companies like Zappos have differentiated themselves based on service, it is important to be public and accessible.My industry of venture capital, for example, has been shrouded in secrecy for 30 years, making the process of raising funds opaque for most entrepreneurs. When I started my first company in 1999, there were almost no public sources of venture capital fund raising information. Years later I discovered the blog of VC Brad Feld, then later VentureHacks, and Fred Wilson’s technology & VC blog, each of which clarified and demystified the venture capital process.So when I started blogging, I mainly viewed it as “earned media,” or a chance to let entrepreneurs get to know me by sharing my thoughts online with complete transparency; a concept that is repeatable for any business.In less than a year I’ve attracted a large monthly following of readers who come to my blog to discuss how to build startups, how to raise money, and to get my thoughts on technology markets. By publicly sharing my thoughts, I’ve been able to engage in online discussions with people all over the world, and though it was an unintended consequence, my deal flow has gone up dramatically. In other words, blogging can be a valuable networking tool and help the bottom line.