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A number of organizations have made studying and understanding young people's engagement with digital media a full time endeavor. One outfit studying young people's use of digital media is Ypulse, a youth insights group operating in San Francisco and New York. In this interview Ypulse discusses, among other things, how youth culture and lifestyles have changed; the evolving role of games in our lives; a wired classroom for third graders; and kids, social media, and privacy.