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Kara Tomlin

Justin Bieber Cover: The Team and Strategy Behind Making Him a Star - The Hollywood Rep... - 1 views

www.hollywoodreporter.com/...eber-cover-team-strategy-97658

LA Reid

shared by Kara Tomlin on 22 Feb 11 - No Cached
  • An admittedly “smitten” Gayle King raved on her video blog: “There is so much more to Justin Bieber than ‘Baby, Baby, Baby,’ but oh baby, is he good! I’m a Belieber!”
  • “I’ve seen an artist ascend this fast before but never this big,” says Antonio “L.A.” Reid, chairman of Island Def Jam Music Group (IDJ), who signed Bieber to a 360 deal in October 2008. “It’s like the Beatles. It feels like when I was a kid and wanted to go see A Hard Day’s Night.”
  • “It’s a big joke between me and Justin now, but I became completely obsessed with tracking him down,” Braun says. 
  • ...14 more annotations...
  • Bieber’s pitch-perfect a cappella
  • “Meeting someone that talented is a once-in-a-lifetime chance,” Usher says. “He was cute, so I knew the girls would love him, and with that voice, it was, like, ‘Wow — if we guide, nurture and direct him right, the possibilities could be endless.’”
  • “Usher asked me once, ‘Why did you never allow me to be a child star?’ I said, ‘Because I wanted you to cross the threshold.’ I didn’t want him singing Radio Disney music, I wanted really heartfelt R&B songs, and partly because of that, Usher still has a career today.
  • “We were flown to Justin’s house in Memphis,” Braun says. “He and Ken Komisar, who runs [Timberlake’s Interscope-affiliated label] Tennman Records, offered us a deal, but it wasn’t what we wanted.
  • That’s especially true of a label like IDJ, whose roster runs the gamut from rock (Bon Jovi, the Killers, Fall Out Boy) to pop (Bieber, Rihanna, Mariah Carey) to hip-hop (West, Ludacris, Rick Ross).
    • Kara Tomlin
      Kara Tomlin on 22 Feb 11
       
      basically when Usher lost his voice in 1994 because of puberty LA Reid wanted drop him. but P.Diddy said not to because he was still everything he was when he was first signed
  • They all said the same thing: ‘He’s too young.’ ‘No one’s broken from YouTube.’ ‘Go get a TV show; you can’t compete with Disney or Nickelodeon.’ ”
  • Justin doesn’t do the same thing as the Jonas Brothers or Miley Cyrus; his is a mature blend of pop and R&B music. It will have a longer shelf life.” Working tirelessly for two-thirds of the year — with a mandatory two days off each week — also helps.
  • Bieber has achieved boy band-level sales as a solo artist, generating revenue in the hundreds of millions.
  • We had a seven-figure order for trading-card packs in Israel.” Not bad — Israel only has 7 million citizens.
  • Braun says. “I make him talk to his lawyer and business manager for at least one hour once a week,” he says. “I want him to understand everything so that he never has any fear about decisions being made for him.”
  • ‘The guy isn’t hating me, he’s hating the concept of me.’ ”
  • “It takes time to be an icon,” Usher says. “That’s why I’m here — to make sure he doesn’t forget that.  But the hardest part is done: He has a majorly successful album and an incredible fan base that wants to grow with him.”
  • Braun insists Bieber’s best days are ahead of him. “Watch what happens when Justin’s 19,” he says. “People forget that Michael Jackson was considered done after the Jackson 5, yet he changed the world.”
Kara Tomlin

Justin Bieber Is A 'Prodigy,' Usher Says - Music, Celebrity, Artist News | MTV - 1 views

www.mtv.com/...tin-bieber-prodigy-usher.jhtml

Justin Bieber talent usher

shared by Kara Tomlin on 21 Feb 11 - No Cached
  • Well, one was his voice. I felt like his voice was incredible. I feel he was very charismatic, and that's what it takes to be able to handle what this is. It's the ability to turn it on and understand, but it was a very real ability. It was actually just him."
  • I feel he was very charismatic, and that's what it takes to be able to handle what this is. It's the ability to turn it on and understand, but it was a very real ability. It was actually just him."
  • his mentor says that this is just the beginning. He's got longevity.
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