The program director is responsible for selecting the format, shows, and schedule for a radio station. This person also has final approval over the station’s music playlist. He or she hires disc jockeys and supervises the on-air talent. The station’s listening area demographics and ratings drive the program director’s decisions on format, the ultimate goal being to find the most profitable and popular formula that attracts a high volume of listeners, thereby driving up advertising revenue. Higher-rated programs command higher ad rates.
1 - 3 of 3
Showing 20▼ items per page