How to Write Killer Copy for Your Website - 0 views
www.weebly.com/...e-killer-copy-for-your-website
shared by izz aty on 29 May 15
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writing language copywriting writing style language learning
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Here are some ways to write effective copy without pulling out your hair in the process.
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the end result is the same — to “sell" the user on a specific action. Frame every sentence in a way that leads users to this goal.
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make a list of 10 words that describe your brand or blog, use those words to frame how you speak to users and use those words and synonyms in your copy
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Remember, you are speaking to and creating a connection with users; personal pronouns are good option.
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Remember the basics of sentence structure -- include a subject and action. Hire an editor to help clean up your copy
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The language on your website should pair with the visuals for a complete package. Simple descriptors can help show users what you are trying to say quickly.
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There's a fun little trick to help you identify active versus passive voice: If you can add “by zombies" after the verb, and the sentence makes sense, you are writing in the passive voice and should restructure