On June 7, Cupertino (Calif.)-based Apple said it had $60 million in iAd commitments from marketers, including food and personal-care product maker Unilever (UN), electronics retailer Best Buy (BBY), and satellite-television service provider DirecTV (DTV). Unilever, whose first iAd made its debut in July, is "extremely happy" with the results of its ad campaigns, Rob Master, the company's North American media director, says in an interview. More than 20 percent of people who click on Unilever iAds—which feature video and an interactive game—check out the ad a second time, he says.
